What We Do

Best Practices in Donor RecognitionRobin E. Williams, a donor recognition consultant, relies on proven and proprietary strategies to foster positive donor relationships and thereby enhance donor acquisition and ensure donor retention. Our programmatic approach applies to fundraising organizations of all types. Call 404.872.7646, to learn how learn more about proven tools for sharpening return on investments for your donor recognition activities—including recognition product budgeting and planning.

Donor Recognition is simply the most under-utilized communication tool that a fundraising organization has. Too often the act of thanking donors is an “in the moment” decision. The traditional focus has always been on thanking AFTER a gift is received, or AFTER a new building is built. Capital Campaigns particularly fail to utilize thanking from the outset toward improving donor acquisition.

These reactionary tendencies undermine any effort to make the proper connections between public thanking, philanthropy branding and the stewardship experience . Instead I challenge fundraisers to “Think Before You Thank!”

Robin E. Williams Incorporated has established services that assess needs and deliver plans of action specific to client goals, philanthropy brand, budget, and time frame. My 30 years of experience in recognition program planning and budgeting is used to guide organizational thinking in ways that result in increased giving, improved stewardship, philanthropy branding and program sustainability/consistency.

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At Robin E. Williams Incorporated we are able to apply the right combination of thoughtful planning and years of practical knowledge to ensure productive Donor Recognition efforts across the board. Call me at 404.872.7646 to learn discuss your own set of challenges.