I Found a “Great” Online Experience!
In searching for examples of high quality donor recognition media on line, I came across this absolute J-E-W-E-L from Texas A&M Commerce! It meets all the qualifications we recommend for an engaging online experience: it is dynamic (video), creative (what a great concept… the metaphorical “lift” a scholarship provides), it includes donors and scholarship recipients speaking directly to the audience, and it’s well worth forwarding (taking advantage of social media’s viral communication spread). Kudos to the producers of these videos. They get an A++ in my book! (click continue reading to see the videos) Continue reading »
Filed under Best Practices for Donor Recognition, Donor Communications, Social Media | Tags: Communications, Development, new media, online giving, Social Media, Stewardship, Think Before You Thank, Trends in Fundraising | Comments OffExperiential Stewardship: The “Must Know” Guidelines for Top Tier Donors
Robin Good recently posted a series of questions on the ADRP Listserv, basically asking this: what are you doing for your top tier donors, and have you standardized those activities in any way? In further conversation with her, I was impressed with her application of a seldom-used term, experiential stewardship, to the work involved in donor relations. In a nutshell, she used it to refer to the all-important act of providing meaningful experiences for your donors, ones that go beyond the routine checklist of stewardship activities. Continue reading »
Filed under Best Practices for Donor Recognition, Donor Communications, Stewardship, Think Before You Thank | Tags: ADRP, Best Practices for Donor Recognition, Communications, Development, Donor Recognition, Fundraising, Naming Opportunities, online giving, Stewardship, Think Before You Thank, Trends in Fundraising | Comments OffDonor Recognition Audits: Why? How?
Sometimes, it’s the simple things that one does that turn out to have the most lasting impact. Such is the case with a Donor Recognition Audit. Inherent in our consulting philosophy is the belief that one must know what recognition efforts have been made over time and record each new example for future reference. To that end, a Recognition Audit is the first of our recommended Best Practices for Donor Recognition™. Recently, we are receiving more auditing inquiries and seeing frequent discussion about methods and service providers online. Continue reading »
Filed under Best Practices for Donor Recognition, Donor Communications, Stewardship, Think Before You Thank | Tags: area naming, Best Practices for Donor Recognition, Development, Recognition Environments, Stewardship, Trends in Fundraising | Comments OffGADP Conference in St. Simons Island: THIS WEEK!
“Somebody’s gotta do it. And I made sure it was me!”
This week, I have the distinct pleasure of attending a conference for hospital fundraisers here in my home state. I’ve been attending, in fact, since 1994, and it’ll be a doubly-good place to work this week.
The location, of course, is superior at The King and Prince Hotel, but most importantly it is attended each year by the most collegial and talented hospital fundraisers I’ve known and worked with. Continue reading »
Filed under Robin E. Williams, Social Media, Stewardship | Tags: Best Practices for Donor Recognition, Communications, Donor Recognition, GADP, Healthcare Philanthropy, Interactive Displays, Stewardship, Trends in Fundraising | Comments OffRecognition: Every Viewer is Your Prospect
Every viewer of donor recognition is a prospective donor. It is the single, most powerful marketing tool at a fundraiser’s disposal.
Filed under Donor Communications, Recognition Environments, Robin E. Williams, Stewardship | Tags: area naming, Best Practices for Donor Recognition, Donor Recognition, Naming Opportunities, Philanthropy, Stewardship, Think Before You Thank, Trends in Fundraising | Comments Off
