“Donor Relations” vs. “Stewardship”

April 11th, 2016

Fundraisers toss around these two terms, Stewardship and Donor Relations, interchangeably.

I don’t think they are. “Stewardship” has always carried a fiduciary inference to me. A vital and legal responsibility without fail. On the other hand, “Donor Relations” has meant just what it implies, the relationship an organization establishes and supports with a donor. The latter term is more inclusive and actually includes stewardship activities.

I cannot convey the differences/relationship any more concisely than Lynn Wester, “Donor Relations Guru”, has. Here is a wonderful overview, based on science vs. art.

A terrific comparison, so visually well thought out. See what you think and take an honest look at your organization’s set-up. Things not clearly defined in your “shop”?  Emulate what you see below and all will smoothly transition to meaningful and purposeful actions-taken.

Written by Robin E. Williams

Donor Relations Chart2

7 Donor Communication Mistakes by Non Profits

October 21st, 2015

mistakes-1

The “Network for Good Blog” is a wonderful resource for fundraisers as they plan their communication efforts to their public.

This time: Avoid these 7 mistakes Continue reading »

Donor Recognition: 7 Strategies

April 3rd, 2015

Donor Recognition is simply under-utilized as a tool for building a culture of philanthropy for a non-profit organization. Donor recognition is to be plaques, parties,  personal conversations and perpetual. thinking-cap

It simply begins with your own unique, strategic and focused thinking about thanking. It’s usefulness is bought to bear by your attention to and application of its potential as a proactive partner in all efforts toward enhanced and broadened giving for your organization. Continue reading »

“Just in Time” Donor Recognition

March 24th, 2015

Donor Recognition is the most powerful communication tool a fundraiser has. Yet, why is it that Donor Recognition plaques and displays seem to be ordered ONLY at the last minute? Continue reading »

Stewardship: Picture-perfect

January 28th, 2015
Brand Integration

Brand Integration

A picture is worth 1000 words….done well, like this University has, a single picture is worth $1000s!

Years ago my firm worked closely with Columbus State University (GA) to establish a recognition program brand:  a signature for philanthropy on their campus.

They have remained committed and true to that brand. They consistently present their philanthropy brand as a sort of “visual byte” throughout  fundraising collateral, give-aways and campus recognition.

I urge you to establish your own visual signature and then work to integrate it throughout all that is fund-raising.

Written by Robin E. Williams