“Seeing is believing” A Guide to Visual Storytelling Best Practices

April 8th, 2013

The “eyes” have it. This image captured your attention immediately, didn’t it?

For fundraisers, bringing an organization’s story to life visually has been a major push of mine for years. Yet, like so many other of the more technical communications specialties these days, simply advising someone to do it is not enough.

Filed under Donor Communications, multimedia donor recognition, Recognition Environments, Robin E. Williams, Social Media, Stewardship, Think Before You Thank | Tags: Donor Recognition, donor wall, Interactive Displays, Social Media, Stewardship, Think Before You Thank, Trends in Fundraising | Comment (0)

On-line Giving can be 6x more productive!

February 6th, 2013

Branded websites raise 6 times more money than those that are not. Wanted to share this info graphic that underpins with it’s empirical data even more support for one our themes here: branded philanthropy works best. And it shows much more; for instance, do note that donors giving on-line in December mimic what we had have all traditionally experienced with end of year giving. Folks procrastinate no matter what the medium. This data gathered by Network for good is really well done. Feel free to share it too. Continue reading »

Filed under Best Practices for Donor Recognition, Donor Communications, Philanthropy, Social Media, Stewardship | Tags: donor wall, Fundraising, new media, online giving, Philanthropy, Social Media, Stewardship, Trends in Fundraising | Comments Off

It’s the Experience of Philanthropy that Counts…still

January 30th, 2013

There are definitely truisms regarding the best methods for thanking donors, for establishing an experience, a tradition of giving: Be personal, be authentic, be creative and follow a plan.