2014 GIVING USA: Summary

June 30th, 2014
GIVE

Giving USA: Americans Gave #335.17 Billion to Charity in 2013: Total Approached Pre-Recession Peak- See more at: http://www.philanthropy.iupui.edu/news/article/giving-usa-2014#sthash.ImgXmcMb.dpuf

More specifics and quick summaries were provided by David King, President of Alexander Haas said at the monthly meeting of the Association for Fundraising Professionals — Greater Atlanta on June 17.

The biggest finding for fundraisers this year is that corporate giving is down to its lowest level in 35 years.

As reported by the Atlanta Business Chronicle, King said, “Giving by corporations decreased by 1.9 percent in 2013. Corporate giving as a percentage of pre-tax profits was at 0.8 percent in 2013. The last time it was that low was in 1979.high-water mark was in 1986 when corporations gave away 2 percent of their pre-tax profits, and it has steadily declined ever since… 65 percent of all corporate giving is in non-cash donations — and 21 percent of that giving is pharmaceuticals. So the actual giving of charitable dollars by corporations is much lower than the 0.8 percent.”

Interestingly, religion, though still the single largest sector, continues its decline. “In 1987, 53 percent of all charitable donations were to religious institutions, and now that has dropped to just 31 percent.”

During a recession, giving usually shifts to human services and the recent “Great Recession” was no different. Yet now that the economy is improving, charitable giving once more returns “to sectors that contribute to a community’s quality of life”…. “Giving to the arts, environment/animal and health organizations showed strong increases in 2013.”

Education seems to be the biggest winner as the economy improves. “Between 2009 and 2013, giving to education is up 37 percent.”

A Closer Look at the Data by “Giving USA“:

  • Giving by individuals increased 4.2 percent (2.7 percent adjusted for inflation) from the revised estimate of $230.91 billion in 2012.
  • Giving by corporations decreased 1.9 percent (-3.2 percent adjusted for inflation) from the revised estimate of $18.22 billion in 2012.
  • Giving by foundations increased 5.7 percent (4.2 percent adjusted for inflation) from the revised estimate of $46.34 billion in 2012.
  • Giving by bequest increased 8.7 percent (7.2 percent adjusted for inflation) from the revised estimate of $25.50 billion in 2012.
  • Giving to religion was flat (-0.2 percent) between 2012 and 2013, with an estimated $105.53 billion in contributions. Inflation-adjusted giving to the religion subsector declined 1.6 percent.
  • Giving to education is estimated to have increased 8.9 percent between 2012 and 2013, to $52.07 billion. Adjusted for inflation, giving to education organizations increased 7.4 percent.
  • Giving to human services increased by an estimated 2.2 percent in 2013, totaling
  • $41.51 billion. Adjusted for inflation, giving to human services organizations increased by 0.7 percent.
  • Giving to foundations is estimated to have declined by 15.5 percent in 2013, to $35.74 billion. Adjusted for inflation, giving to foundations declined 16.7 percent.
  • Giving to health organizations is estimated to have increased 6.0 percent between 2012  and 2013 (an increase of 4.5 percent, adjusted for inflation), to $31.86 billion.
  • Giving to public-society benefit organizations increased by an estimated 8.5 percent between 2012 and 2013, to $23.89 billion. Adjusted for inflation, giving to public-society  benefit organizations grew 7.0 percent.
  • Giving to arts, culture, and humanities is estimated to have increased 7.8 percent between 2012 and 2013, to $16.66 billion. Adjusted for inflation, giving to the arts, culture, and humanities subsector increased 6.3 percent.
  • Giving to international affairs is estimated to be $14.93 billion in 2013, a decrease of 6.7 percent from 2012. Adjusted for inflation, giving to international affairs organizations declined by 8.0 percent.
  • Giving to environmental and animal organizations is estimated to have increased 7.5 percent between 2012 and 2013, to $9.72 billion. Adjusted for inflation, donations to the environment/animals subsector increased 6.0 percent.
  • Giving to individuals is estimated to have risen 1.4 percent between 2012 and 2013, to $3.7 billion. The bulk of these donations are in-kind gifts of medications to patients in need, made through the Patient Assistance Programs of pharmaceutical companies’ operating foundations.

4 Deciding Factors for Electronic Donor Recognition Displays

January 21st, 2014

 

Integrated Touchscreen within a Recognition Communication Plan.

Integrated Touchscreen within a Recognition Communication Plan.

Donor Recognition and electronics. Should they be used in lieu of traditional displays? Are they cheaper, especially over time? Consider 4 factors as you plan. Continue reading »

Philanthropy Branding and Donor Recognition: Tips on Linking the Two

November 19th, 2013

Cattle brand  Donor Recognition is the most under-utilized brand communicator that non profit organizations have at their “fingertips”.   Recognition exists within facilities, across campuses and online. It is perhaps the only 24/7/365 messaging system that the non profit can use to communicate its brand. Continue reading »

ADRP Conference and Providence, RI

October 3rd, 2013
Waterfire, Providence

Waterfire, Providence

ADRP Conference chose Providence this year for the annual meeting of Donor Relations Professionals. Both the conference program and the city of Providence exceeded my expectations. Continue reading »

Crowdfunding and Donor Recognition

September 26th, 2013

crowdfundingCrowdfunding is a practice just like crowdsourcing but applied specifically to the raising of small, individual amounts of money by non profits via the internet. It has now begun to take a firm  hold  on the fundraising marketplace. And that’s because it works! We’ve all  seen  online giving  become increasingly successful via the Red Cross and others. Texting of donations in athletic events, too,  is becoming ubiquitous. With the  growing focus by organizations to define a need, present a compelling campaign solicitation, and then ask the “crowd” for support the cause online, goals are met and often surpassed . Continue reading »