Improve Your NonProfit’s Website….Now!

August 13th, 2014

web confusedWas reminded this week of how often not-for-profit websites miss the opportunity to inform, invite, excite and even IGNITE giving on-line. Continue reading »

Capital Campaigns are NOT about raising money

April 9th, 2014

After 30 years of focus on philanthropy, I’ve come to understand that Capital Campaigns are about institutional transformation…..NOT about raising money.

food for thoughtSo just as one evaluates all organizational efficiencies and goals in prep for the campaign, one must particularly reflect on how donors are thanked.

Proactive or reactionary? Motivational or an afterthought? Unified or hodge-podge? Programmatic or “in the moment”? Brand supportive or non-specific? Any campaign (and organization’s future) is better served if its thinking about thanking were transformed in preparation for imminent change.

Written by Robin E. Williams

4 Deciding Factors for Electronic Donor Recognition Displays

January 21st, 2014

 

Integrated Touchscreen within a Recognition Communication Plan.

Integrated Touchscreen within a Recognition Communication Plan.

Donor Recognition and electronics. Should they be used in lieu of traditional displays? Are they cheaper, especially over time? Consider 4 factors as you plan. Continue reading »

Promoting Donor Recognition of a Different Sort

December 17th, 2013

Emory TC Full ViewThis is a customly-designed donor wall we provided Emory University’s Transplant Center years ago to commemorate those folks who have received organ transplants there.

In our work, we often speak of recognizing and honoring those who give of their time, treasures and talent. Well, this architecturally-integrated display celebrates a most unique gift…a real treasure to both the giver and recipient.

A tip of the hat to this client!

I was so pleased to see how the Transplant Center used the display as a year-end promotional tool in their recent blog.  It’s a wonderful technique available to organizations to renew interest in their giving programs (no matter what “treasure” is being given). It’s just not used often enough in social media.

Written by Robin E. Williams

“Seeing is believing” A Guide to Visual Storytelling Best Practices

April 8th, 2013

Seeing is Believing

The “eyes” have it. This image captured your attention immediately, didn’t it?

For fundraisers, bringing an organization’s story to life visually has been a major push of mine for years.  Yet, like so many other of the more technical communications specialties these days, simply advising someone to do it is not enough.