“Seeing is believing” A Guide to Visual Storytelling Best Practices

April 8th, 2013

Seeing is Believing

The “eyes” have it. This image captured your attention immediately, didn’t it?

For fundraisers, bringing an organization’s story to life visually has been a major push of mine for years.  Yet, like so many other of the more technical communications specialties these days, simply advising someone to do it is not enough.

It’s the Experience of Philanthropy that Counts…still

January 30th, 2013

There are definitely truisms regarding the best methods for thanking donors, for establishing an experience, a tradition of giving: Be personal, be authentic, be creative and follow a plan.

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Donor Recognition & Story-telling: Fundraisers’ Powerful Engagement Tool

October 9th, 2012

I’ve got a link below that will serve donor recognition immensely through improved story-telling. Stories work to engage viewers and don’t forget that viewers are all propsective donors. There’s a webinar being given that should sharpen the skills of us all. I’ve signed up. I thought others should know about it, too. Continue reading »