Medical Foundation Establishes Recognition Graphic Identity
Donor Recognition Icon for Mission Healthcare Foundation
Last week Mission Healthcare Foundation unveiled the recognition graphic standards program at their SECU Cancer Center . Over the last 6 months, we provided our entire program development set of services from area naming master planning, to naming opportunity policy setting to donor recognition product design and re-order templating for accuracy. All was accomplished in concert with the hospital’s Marketing staff. The Cancer Center is named for a local credit union…we made sure that serious negotiations took place in regard to how the hospital should present the building’s donor name in print, as well as on the building and throughout the campus’ way-finding plan. This was especially critical since the donor is a corporate entity who by nature seeks out top billing when their name is used. And no one wanted someone entering the front door of the Cancer Center looking to make a bank deposit! Continue reading »
Filed under Best Practices for Donor Recognition, Donor Recognition Programs, Philanthropy, Recognition Environments, Stewardship, multimedia donor recognition | Tags: area naming, Best Practices for Donor Recognition, Capital Campaign, Healthcare Philanthropy, Interactive Displays, Philanthropy, Stewardship, Think Before You Thank | Comments OffHighlights form 2010 GivingUSA Survey
Last week, at the monthly AFP Breakfast, David King, President of Alexander Haas presented a summary of findings from this year’s GivingUSA comprehensive survey on American Philanthropy. And then this week, fundraising consultant, Bruce Flessner of Bentz, Whaley, Flessner, while agreeing in concept with King’s interpretations, expanded my view further at the regional Association for Healthcare Philanthropy meeting in Orlando. Continue reading »
Case Study Reveals a Commitment to Stewardship at Columbus State University
Dr. Kayron Laska, VP of Institutional Advancement at CSU, partnered with us today in our presentation at the annual Georgia Education Advancement Council conference in St. Simons, Island, GA. Her commitment to upholding their Recognition Program Standards and Guidelines as a process to be followed set a terrific example for those in attendance. Her understanding that thanking is perhaps the most powerful stewardship and cultivation tool at her bidding was palpable. Continue reading »
Filed under Best Practices for Donor Recognition, Donor Communications, Non-category, Philanthropy, Robin E. Williams, Stewardship, Think Before You Thank | Tags: donor cultivation, Donor Recognition, Naming Opportunities, Philanthropy, Stewardship, Trends in Fundraising | Comments OffRecognition: Every Viewer is Your Prospect
Every viewer of donor recognition is a prospective donor. It is the single, most powerful marketing tool at a fundraiser’s disposal.
Filed under Donor Communications, Recognition Environments, Robin E. Williams, Stewardship | Tags: area naming, Best Practices for Donor Recognition, Donor Recognition, Naming Opportunities, Philanthropy, Stewardship, Think Before You Thank, Trends in Fundraising | Comments Off
Will Jumo.com Bring Tools Needed for Online Donor Relations?
As donor recognition consultants, we’ve been monitoring the social media tools available for online donor communication. Last week’s technology and philanthropy pages were a-buzz with news of Facebook co-founder, Chris Hughes’ latest idea, Jumo.com. The site claims, “Jumo brings together everyday individuals and organizations to speed the pace of global change. We connect people to the issues, organizations, and individuals relevant to them to foster lasting relationships and meaningful action.” Hughes’ e-blast announcement was quoted as saying, “We believe we can leverage the participatory web to foster long-term engagement with the issues and organizations that are relevant to each individual.” Continue reading »
Filed under Best Practices for Donor Recognition, Philanthropy, Social Media, Stewardship | Tags: Best Practices for Donor Recognition, Communications, Development, Philanthropy, Social Media, Stewardship, Trends in Fundraising | Comments Off