The Future: Online Donor Recognition

September 17th, 2009

There is a shift in modern philanthropy away from foundation giving toward a new philanthropic model that includes highly organized means for a much larger number of individual donors to participate in the growing global philanthropy industry. What should donor recognition be when there is no opportunity to gather the donors in one place, when there are no walls for plaques and when the individual gifts are smaller but the impact of the giving is huge? Why is it so important that we find new ways to achieve meaningful donor recognition online?

Fundraisers today are challenged with shifting the delivery method for donor recognition and telling a more complicated, larger story. Continue reading »

Filed under Donor Communications, Social Media | Tags: Best Practices, Donor Recognition, new media, online giving, Philanthropy, Trends in Fundraising | Comments Off

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Robin E. Williams Incorporated is the only counsel focused solely on Donor Recognition strategy. Our programmatic approach applies to fundraisers of all types. We link recognition policy, procedures, design and knowledgeable advocacy to develop Donor recognition programs, not individual product solutions. Call us at 404.872.7646 to learn how the Best Practices for Donor Recognition™ will result in enhanced giving to your organization.

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The Future: Online Donor Recognition

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