Nonprofits: Link your Thanks to your Brand

Communicate with your public that philanthropy is a core value to your organization. It is imperative to do so in today’s competitive fundraising environment. Link those branding messages through the use of traditional marketing approaches of content continuity and unity when you thank. Continue reading »

Filed under Social Media, Think Before You Thank | Tags: Branding, Capital Campaign, Donor Recognition, Fundraising, new media, online giving, Philanthropy, Think Before You Thank, Trends in Fundraising | Comments Off

The Future: Online Donor Recognition

There is a shift in modern philanthropy away from foundation giving toward a new philanthropic model that includes highly organized means for a much larger number of individual donors to participate in the growing global philanthropy industry.  What should donor recognition be when there is no opportunity to gather the donors in one place, when there are no walls for plaques and when the individual gifts are smaller but the impact of the giving is huge? Why is it so important that we find new ways to achieve meaningful donor recognition online?

Fundraisers today are challenged with shifting the delivery method for donor recognition and telling a more complicated, larger story. Continue reading »

Filed under Anne Manner-McLarty, Donor Communications, Social Media | Tags: Best Practices, Donor Recognition, new media, online giving, Philanthropy, Trends in Fundraising | Comments Off

Gwinnett Medical Center Foundation Announces Philanthropy Center

Watch the celebration of the Gwinnett Medical Center’s philanthropy center honoring donors of all types and the announcement of the public phase of the Open Heart is in Your Hands campaign.  Gwinnett Medical Center Foundation has been a client since the early 1990’s.  We congratulate them on a job well done!  In addition to the meaningful investment they’ve made in facility-based recognition, this Foundation also excels in broadcasting key philanthropic messages through all variety of new media.  Find them online on Facebook, YouTube and routine e-communications.

Filed under Donor Communications, Philanthropy, Recognition Environments, Stewardship | Tags: Facebook, Gwinnett Medical Center, new media, Philanthropy Center | Comments Off