Cast Bronze Commemoration in the 21st Century
I really do know that the sculpted bronze castings on the left that we conceived of and just installed as part of an extensive for a Centennial celebration at the Phoebe Putney Memorial Hospital in Albany GA are not really comparable in beauty to Ghiberti’s Gates of Paradise below.
Michaelangelo named the masterpiece "The Gates of Paradise"
Yet they really are lovely and I show them here because they represent a unique evolution in bronze castings. All it takes to cast an image in bronze like ours for Phoebe is good photography and an understanding of how lights and darks within a photo will translate into the “highs” and “lows” of a casting. Anyone’s photo can result in a three dimensional cast metal product.
An age-old tradition (remember the “Bronze Age“?), cast plaques have been a standard for commemoration and donor recognition literally for centuries. Yet just in my lifetime, hand-set type has replaced by photographic typographical reproduction which meant that logos and anyone’s typestyle preferences could be reproduced in bronze perfectly. This photographic advancement in castings (bronze and aluminum) is called “Imagecast” by Matthews, is a natural “next step” for the industry.
We’ve been using Imagecast reproductions as a replacement for hand-sculpted castings for quite awhile whenever it’s appropriate for a client’s need. Certainly it is cheaper than having an artist sculpt for a casting in bronze. And at the same time, since the outcome is a realistic, almost exact, reproduction of an image, the impact is much more meaningful to most viewers and donors. It’s a treat to have the pleasure of seeing a cast image as a replica of the photographic image .
And here’s one more photo of the entire Gallery on the 2nd floor. The 1st floor here houses their completely re-purposed and renovated Distinguished Leadership Gallery which was completed at the same time. This newly recharged philanthropy center celebrates this community’s remarkable commitment to giving and is an absolutely beautiful conclusion to a very satisfying client relationship.
Distinguished Leadership and Centennial Galleries at Phoebe Putney Hospital
Written by Robin E. Williams
Medical Foundation Establishes Recognition Graphic Identity
Donor Recognition Icon for Mission Healthcare Foundation
Last week Mission Healthcare Foundation unveiled the recognition graphic standards program at their SECU Cancer Center . Over the last 6 months, we provided our entire program development set of services from area naming master planning, to naming opportunity policy setting to donor recognition product design and re-order templating for accuracy. All was accomplished in concert with the hospital’s Marketing staff. The Cancer Center is named for a local credit union…we made sure that serious negotiations took place in regard to how the hospital should present the building’s donor name in print, as well as on the building and throughout the campus’ way-finding plan. This was especially critical since the donor is a corporate entity who by nature seeks out top billing when their name is used. And no one wanted someone entering the front door of the Cancer Center looking to make a bank deposit! Continue reading »
Filed under Best Practices for Donor Recognition, Donor Recognition Programs, Philanthropy, Recognition Environments, Stewardship, multimedia donor recognition | Tags: area naming, Best Practices for Donor Recognition, Capital Campaign, Healthcare Philanthropy, Interactive Displays, Philanthropy, Stewardship, Think Before You Thank | Comments OffAAMC Institutional Advancement Group Conference-This Week!
This week, Anne and I will be in Nashville, Tennessee, for a conference we’ve never participated in before: The American Association of Medical Colleges, Group on Institutional Advancement. It’s a relatively small conference and so we look forward to meaningful interface with those finding themselves ensconced, particularly, in a capital campaign. Whether actively engaged in the campaign or involved in feasibility studies for one, if there is a moment not to be missed by fundraisers, it is the “capital campaign moment”. It is actually the most crucial time to think about thanking in new ways . As one assesses all of their administrative and fundraising “systems”, programmatic donor recognition is not to be overlooked. Continue reading »
You’ve never seen this before!
Interactive story-telling, lifetime and planned giving programs!
“HOT!” This just in from Memphis.
Employee Giving Recognition Recommendations
A client sent in a general inquiry about employee recognition. I have included excepts below I thought the answers might be useful to many of you, especially healthcare fundraisers interested in promoting employee giving. And do remember, theoretically, the same thinking applies to all staff, volunteer and auxiliary giving program recognition.
