Emerging Trends in Donor Relations
This new decade heralds significant changes for Donor Relations and its influence on fundraising success. We see that these emerging trends share a common theme: to build better relationships with donors as a means of fostering greater giving. As is the case with all relationships in our current crowded, information-saturated world, the emphasis will be on the quality, not the quantity, of donor interactions.
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A Designer’s Opinion: Function Over Form
I often see donor recognition creatively achieved but lacking in function. Form should always follow function! I recently came across the SEGD, Society for Environmental Graphic Design, 2009 Merit Award. It commemorated a sculptural donor recognition piece for St. Michael’s Grammar School in Melbourne, Australia executed by two local design firms, Nexus Designs and Fallon Image Design.
Filed under Donor Communications, Think Before You Thank | Tags: Best Practices for Donor Recognition, consultant, Donor Recognition, Fundraising, Stewardship | Comments OffNon-Traditional Donor Recognition Outlets
Monday I had the good fortune to participate in a session at the Association of Donor Relations Professionals annual conference in Baltimore. I sat on a panel discussing “tricks from the experts”. My portion of the presentation focused on ways to recognize donors beyond traditional plaques and printed lists. Specifically, we considered avenues available to those who either have no physical space for traditional donor recognition or are interested in exploring new methods for engaging donors and potential donors alike. Continue reading »
Filed under Anne Manner-McLarty, Donor Communications, Donor Recognition Programs, Philanthropy, Social Media, Stewardship | Tags: ADRP, Communications, consultant, Donor Recognition, Facebook, Fundraising, Interactive Displays, new media, online giving, Philanthropy, Social Media, Trends in Fundraising | Comments OffChairs, Professorships and Scholarships are Underappreciated on Campus
In our recent survey to Georgia Education Advancement Council members, who are responsible for fundraising and communication efforts at the state’s colleges and universities, we learned a lot about methods and attitudes related to non facility-based gift recognition. By that term I mean, gifts aimed at named chairs, professorships and scholarships as opposed to those that name a room or building.
Filed under Best Practices in Donor Recognition, Donor Recognition Programs, Recognition Environments, Stewardship, Think Before You Thank | Tags: area naming, Best Practices for Donor Recognition, Communications, Fundraising, Naming Opportunities, Philanthropy, Stewardship, Think Before You Thank, Trends in Fundraising | Comments Off