2012 Color Trends
As Creative Dire
ctor with Robin E. Williams Incorporated it is my role to keep up with design trends similar to my past work at Hallmark with retail and product development. This Saturday I found myself researching and writing from my favorite bookstore in Asheville, NC with a French coffee press by my side. As I flipped through DDi magazine, I noticed an article on color forecasts for 2012 that I thought was worth sharing with all those presently involved in the interior design of health centers, university student centers and other facilities trending towards sophisticated, warm, natural and homey environments. The article presented by Sherwin-Williams, particularly caught my attention as my childhood involved spending many hours in Sherwin-Williams with my mother who worked with them as a color consultant advising consumers. Enjoy! Continue reading »
Pay Now or Pay Later
Being relatively new to Robin E. Williams Incorporated, I just had my first opportunity to attend a Association of Donor Relations Professionals event, the Southeast Donor Relations Conference. As someone new to donor relations, too, it was a great way to gain further insight into organizations that we counsel. I was very impressed with the creative stretching of resources and the willingness to share experience for the benefit of the whole group. Continue reading »
Filed under Best Practices for Donor Recognition, Donor Communications, Donor Recognition Programs, Stewardship, Think Before You Thank, Troy Winterrowd | Tags: ADRP, Best Practices for Donor Recognition, Capital Campaign, Fundraising, Stewardship, Think Before You Thank, Trends in Fundraising | Comments OffWe Should All Be Relationship Professionals
Day one of the Southeast Donor Relations Conference, being held this year at North Carolina State University, was a great success. The regional conference has exceeded expectations with nearly 70 attendees! As always, this gathering is a mix of old friends and new faces, and we are as impressed as ever with the caliber of thoughtfulness and camaraderie among this group. Continue reading »
Filed under Best Practices for Donor Recognition, Philanthropy, Stewardship | Tags: Best Practices for Donor Recognition, Fundraising, Stewardship, Think Before You Thank, Trends in Fundraising | Comments OffExtreme Success: Proactive Donor Recognition Strategy Leads to Greater Giving
Today, fundraisers are enacting “proactive stewardship plans,” visions that are defined by strategic plans fostering long-term, ever-growing relationships and emphasizing programmatic consistency. For years, we have promoted this “think, before you thank” philosophy. Specifically, we encourage you to thank existing donors with the express purpose of enhancing the relationship you have with them, while forging a greater tradition of giving within your community as a whole. Continue reading »
Design Your Recognition Displays to Encourage Change
This is an easy one for fundraisers to accomplish when planning a recognition display. Plan the display from the outset for change. Quick, easy, and economical change. Change is critical to garnering new interest from viewers (prospective donors, all). If you think about it, any static display becomes “just a fixture” after the newness has worn off. The content is forever “yesterday’s newspaper”. And most recognition fabricators are very familiar with how to integrate digital panels mechanically into their framing systems. It’s become so much easier for fundraisers to can make the switch-out. Thus, change actually occurs.
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