Time to Rethink Your Approach to Social Media?

Last December, in commemoration of the 40th anniversary of the Internet, the Defense Advanced Research Projects Agency hosted the DARPA Network Challenge to explore the role of the Internet and social networking in contemporary communication.  Whether influenced by recent events, like political protest in Iran or Columbia, or not, the rules of the contest were simple.  DARPA moored ten eight foot red weather balloons in different locations across the continental United States, and teams tried to track them down as quickly as possible.  While most of us were putting the finishing touches on our holiday shopping, a team from MIT tracked down all ten balloons in just under nine hours. Continue reading »

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