Recognition: Every Viewer is Your Prospect
Every viewer of donor recognition is a prospective donor. It is the single, most powerful marketing tool at a fundraiser’s disposal.
Filed under Donor Communications, Recognition Environments, Robin E. Williams, Stewardship | Tags: area naming, Best Practices for Donor Recognition, Donor Recognition, Naming Opportunities, Philanthropy, Stewardship, Think Before You Thank, Trends in Fundraising | Comments Off
AHP-SE Returns the Focus to the Core Mission of Development
This year’s Association for Healthcare Philanthropy Southeast Regional Conference began yesterday in Atlanta. Focus is split between new strategies and proven best practices. The concentration on the sad state of the economy is finally coming to an end. People I talked with are busier than ever, finally coming out of the shock of the economic crisis. There is a pervasive return to the optimistic “we can get it done!” attitude that first drew me to the philanthropic arena. Continue reading »
Filed under Stewardship | Tags: AHP, Best Practices for Donor Recognition, Communications, Donor Recognition, Fundraising, Healthcare Philanthropy, Stewardship, Think Before You Thank, Trends in Fundraising | Comments OffPresenting “Linkage” to AFP-Atlanta
Here in Atlanta, the local chapter of AFP has asked that presenters at their monthly breakfast meetings to speak to fundraising’s new normal, which Roger McNamee refers to as “great opportunities at a time of great risk”. We spoke to the group on May 18. Continue reading »
Filed under Donor Communications, Philanthropy, Robin E. Williams, Stewardship, Think Before You Thank | Tags: Donor Recognition, donor wall, Fundraising, Interactive Displays, Stewardship, Trends in Fundraising | Comments OffOnline Webinar Proves A Useful Forum for Defining Donor Recognition Standards
Last week I had the good fortune of presenting in the Association of Donor Relations Professionals webinar series. Our topic was “Think Before You Thank: Donor Recognition Best Practices”. The session had over 200 attendees representing a wide variety of organizations throughout North America. I was impressed by the level of involvement from the audience; their questions were thoughtful and wide-ranging. Continue reading »
Filed under Donor Communications, Stewardship, Think Before You Thank | Tags: Communications, Donor Recognition, Stewardship, Think Before You Thank, Trends in Fundraising | Comments OffEmerging Trends in Donor Relations
This new decade heralds significant changes for Donor Relations and its influence on fundraising success. We see that these emerging trends share a common theme: to build better relationships with donors as a means of fostering greater giving. As is the case with all relationships in our current crowded, information-saturated world, the emphasis will be on the quality, not the quantity, of donor interactions.
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