Time to Rethink Your Approach to Social Media?
Last December, in commemoration of the 40th anniversary of the Internet, the Defense Advanced Research Projects Agency hosted the DARPA Network Challenge to explore the role of the Internet and social networking in contemporary communication. Whether influenced by recent events, like political protest in Iran or Columbia, or not, the rules of the contest were simple. DARPA moored ten eight foot red weather balloons in different locations across the continental United States, and teams tried to track them down as quickly as possible. While most of us were putting the finishing touches on our holiday shopping, a team from MIT tracked down all ten balloons in just under nine hours. Continue reading »
Filed under Donor Communications, Philanthropy, Social Media, Stewardship, Think Before You Thank | Tags: Communications, Development, Facebook, Friend Raising, Fundraising, new media, online giving, Philanthropy, Social Media, Trends in Fundraising | Comments OffWhat Donors Look for on Your Website
Tuesday, 12/08/2009, I heard Penelope Burk speak at the Association of Donor Relations Professionals in Baltimore. As always, she was charming AND informative, handing out jewels of information in a concise yet authoritative way. Over the next few weeks I’ll surely be fanning ideas she sparked for me; for now, let me share this priceless insight on how donors use non-profits’ websites. Continue reading »
Filed under Donor Communications, Stewardship | Tags: ADRP, Communications, new media, online giving, Stewardship, Trends in Fundraising | Comments OffNon-Traditional Donor Recognition Outlets
Monday I had the good fortune to participate in a session at the Association of Donor Relations Professionals annual conference in Baltimore. I sat on a panel discussing “tricks from the experts”. My portion of the presentation focused on ways to recognize donors beyond traditional plaques and printed lists. Specifically, we considered avenues available to those who either have no physical space for traditional donor recognition or are interested in exploring new methods for engaging donors and potential donors alike. Continue reading »
Filed under Donor Communications, Donor Recognition Programs, Philanthropy, Social Media, Stewardship | Tags: ADRP, Communications, consultant, Donor Recognition, Facebook, Fundraising, Interactive Displays, new media, online giving, Philanthropy, Social Media, Trends in Fundraising | Comments OffChairs, Professorships and Scholarships are Underappreciated on Campus
In our recent survey to Georgia Education Advancement Council members, who are responsible for fundraising and communication efforts at the state’s colleges and universities, we learned a lot about methods and attitudes related to non facility-based gift recognition. By that term I mean, gifts aimed at named chairs, professorships and scholarships as opposed to those that name a room or building.
Filed under Best Practices for Donor Recognition, Donor Recognition Programs, Recognition Environments, Stewardship, Think Before You Thank | Tags: area naming, Best Practices for Donor Recognition, Communications, Fundraising, Naming Opportunities, Philanthropy, Stewardship, Think Before You Thank, Trends in Fundraising | Comments OffDonor Recognition “Branding” within Your Organization
Most often one thinks of branding as a marketing activity but if you flip the branding coin you see how basic marketing theories go hand-in-hand with donor recognition. The two together work as a team, enforcing your organization’s overall presence, personality, and values. Continue reading »
Filed under Best Practices for Donor Recognition, Donor Recognition Programs, Philanthropy, Recognition Environments | Tags: Best Practices, Communications, Development, Donor Recognition, Philanthropy, Stewardship, Successes, Think Before You Thank | Comments Off