What Donors Look for on Your Website

December 9th, 2009

Tuesday, 12/08/2009, I heard Penelope Burk speak at the Association of Donor Relations Professionals in Baltimore.  As always, she was charming AND informative, handing out jewels of information in a concise yet authoritative way.  Over the next few weeks I’ll surely be fanning ideas she sparked for me; for now, let me share this priceless insight on how donors use non-profits’ websites. Continue reading »

Non-Traditional Donor Recognition Outlets

December 8th, 2009

Monday I had the good fortune to participate in a session at the Association of Donor Relations Professionals annual conference in Baltimore.  I sat on a panel discussing “tricks from the experts”.  My portion of the presentation focused on ways to recognize donors beyond traditional plaques and printed lists.  Specifically, we considered avenues available to those who either have no physical space for traditional donor recognition or are interested in exploring new methods for engaging donors and potential donors alike. Continue reading »

Chairs, Professorships and Scholarships are Underappreciated on Campus

November 19th, 2009

In our recent survey to Georgia Education Advancement Council members, who are responsible for fundraising and communication efforts at the state’s colleges and universities, we learned a lot about methods and attitudes related to non facility-based gift recognition. By that term I mean, gifts aimed at named chairs, professorships and scholarships as opposed to those that name a room or building.

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Donor Recognition “Branding” within Your Organization

August 27th, 2009

Most often one thinks of branding as a marketing activity but if you flip the branding coin you see how basic marketing theories go hand-in-hand with donor recognition. The two together work as a team, enforcing your organization’s overall presence, personality, and values. Continue reading »