Nonprofits: Link your Thanks to your Brand
Communicate with your public that philanthropy is a core value to your organization. It is imperative to do so in today’s competitive fundraising environment. Link those branding messages through the use of traditional marketing approaches of content continuity and unity when you thank. Continue reading »
Filed under Social Media, Think Before You Thank | Tags: Branding, Capital Campaign, Donor Recognition, Fundraising, new media, online giving, Philanthropy, Think Before You Thank, Trends in Fundraising | Comments OffUnintended Messages in Thanking!
This picture is the result of an actual donor complaint. An elderly donor drove by the building named for her husband in order to show it to a friend. As soon as she returned home from her “drive-by”, she called Institutional Advancement. Her exact words to the Stewardship Manager, I did not overhear, yet I can imagine her chagrin. Suffice it to say that she felt that this building represents his legacy and in the past she found great comfort from seeing his name on it. And I do know she very pointedly asked questions as to the importance of his legacy to the university! It was, I was told, a difficult phone call to manage.
Transylvania Regional Hospital Recognizes Community Donors
In celebration of the completion of a successful capital campaign to build a new inpatient wing, the Transylvania Regional Hospital recently installed donor recognition elements naming areas of the hospital in honor of major donors. In addition to the area namings, a display at the entry to the new wing lists members of each of the Foundation’s giving societies who participated in this campaign. This installation is the culmination of several years of planning and reflects the Transylania Regional Hospital’s commitment to positive relationship building with the community. Continue reading »
Filed under Best Practices for Donor Recognition, Donor Recognition Programs, Recognition Environments | Tags: area naming, Capital Campaign, Communications, Donor Recognition Best Practices, Healthcare Philanthropy, Naming Opportunities | Comments Off