Medical Foundation Establishes Recognition Graphic Identity
Donor Recognition Icon for Mission Healthcare Foundation
Last week Mission Healthcare Foundation unveiled the recognition graphic standards program at their SECU Cancer Center . Over the last 6 months, we provided our entire program development set of services from area naming master planning, to naming opportunity policy setting to donor recognition product design and re-order templating for accuracy. All was accomplished in concert with the hospital’s Marketing staff. The Cancer Center is named for a local credit union…we made sure that serious negotiations took place in regard to how the hospital should present the building’s donor name in print, as well as on the building and throughout the campus’ way-finding plan. This was especially critical since the donor is a corporate entity who by nature seeks out top billing when their name is used. And no one wanted someone entering the front door of the Cancer Center looking to make a bank deposit! Continue reading »
Filed under Best Practices for Donor Recognition, Donor Recognition Programs, Philanthropy, Recognition Environments, Stewardship, multimedia donor recognition | Tags: area naming, Best Practices for Donor Recognition, Capital Campaign, Healthcare Philanthropy, Interactive Displays, Philanthropy, Stewardship, Think Before You Thank | Comments OffCatawba Valley Medical Center
My First Case Study at Robin E. Williams Incorporated
For more information on this project please download the case study following the link.
“Robin E. Williams’ development tools have been essential to the early success of our first ever building campaign. The renderings of available commemorative opportunities that they provided helped to close $500,000 in lead gifts — gifts that provided much needed momentum to the campaign”- Guy Guarino
Recently, I had the privilege of working with Guy Guarino, Chief Development Officer at Catawba Valley Medical Center in helping them create a donor recognition master plan for their campus initiated by their new Medical Pavilion, scheduled to open in early 2012. Having been with Robin E Williams Incorporated less than a year, I was asked to lead my first comprehensive recognition program master plan for them. Educated as an architect, to that moment my experience in putting the early benefits of recognition program planning into play for a medical center was limited. Yet as the project unfolded the lessons became clear and I want to share some of them here.
Pay Now or Pay Later
Being relatively new to Robin E. Williams Incorporated, I just had my first opportunity to attend a Association of Donor Relations Professionals event, the Southeast Donor Relations Conference. As someone new to donor relations, too, it was a great way to gain further insight into organizations that we counsel. I was very impressed with the creative stretching of resources and the willingness to share experience for the benefit of the whole group. Continue reading »
Filed under Best Practices for Donor Recognition, Donor Communications, Donor Recognition Programs, Stewardship, Think Before You Thank, Troy Winterrowd | Tags: ADRP, Best Practices for Donor Recognition, Capital Campaign, Fundraising, Stewardship, Think Before You Thank, Trends in Fundraising | Comments OffExtreme Success: Proactive Donor Recognition Strategy Leads to Greater Giving
Today, fundraisers are enacting “proactive stewardship plans,” visions that are defined by strategic plans fostering long-term, ever-growing relationships and emphasizing programmatic consistency. For years, we have promoted this “think, before you thank” philosophy. Specifically, we encourage you to thank existing donors with the express purpose of enhancing the relationship you have with them, while forging a greater tradition of giving within your community as a whole. Continue reading »
AAMC Institutional Advancement Group Conference-This Week!
This week, Anne and I will be in Nashville, Tennessee, for a conference we’ve never participated in before: The American Association of Medical Colleges, Group on Institutional Advancement. It’s a relatively small conference and so we look forward to meaningful interface with those finding themselves ensconced, particularly, in a capital campaign. Whether actively engaged in the campaign or involved in feasibility studies for one, if there is a moment not to be missed by fundraisers, it is the “capital campaign moment”. It is actually the most crucial time to think about thanking in new ways . As one assesses all of their administrative and fundraising “systems”, programmatic donor recognition is not to be overlooked. Continue reading »
