“Thank you”: Powerful stuff

February 25th, 2015

Danke Cicero said: Gratitude is not only the greatest of virtues, but the parent of all others.
Fundraisers, don’t overlook the power of “thank you.”

Stewardship: Picture-perfect

January 28th, 2015
Brand Integration

Brand Integration

A picture is worth 1000 words….done well, like this University has, a single picture is worth $1000s!

Years ago my firm worked closely with Columbus State University (GA) to establish a recognition program brand:  a signature for philanthropy on their campus.

They have remained committed and true to that brand. They consistently present their philanthropy brand as a sort of “visual byte” throughout  fundraising collateral, give-aways and campus recognition.

I urge you to establish your own visual signature and then work to integrate it throughout all that is fund-raising.

Written by Robin E. Williams

Improve Your NonProfit’s Website….Now!

August 13th, 2014

web confusedWas reminded this week of how often not-for-profit websites miss the opportunity to inform, invite, excite and even IGNITE giving on-line. Continue reading »

4 Deciding Factors for Electronic Donor Recognition Displays

January 21st, 2014

 

Integrated Touchscreen within a Recognition Communication Plan.

Integrated Touchscreen within a Recognition Communication Plan.

Donor Recognition and electronics. Should they be used in lieu of traditional displays? Are they cheaper, especially over time? Consider 4 factors as you plan. Continue reading »

Promoting Donor Recognition of a Different Sort

December 17th, 2013

Emory TC Full ViewThis is a customly-designed donor wall we provided Emory University’s Transplant Center years ago to commemorate those folks who have received organ transplants there.

In our work, we often speak of recognizing and honoring those who give of their time, treasures and talent. Well, this architecturally-integrated display celebrates a most unique gift…a real treasure to both the giver and recipient.

A tip of the hat to this client!

I was so pleased to see how the Transplant Center used the display as a year-end promotional tool in their recent blog.  It’s a wonderful technique available to organizations to renew interest in their giving programs (no matter what “treasure” is being given). It’s just not used often enough in social media.

Written by Robin E. Williams