Medical Foundation Establishes Recognition Graphic Identity
Donor Recognition Icon for Mission Healthcare Foundation
Last week Mission Healthcare Foundation unveiled the recognition graphic standards program at their SECU Cancer Center . Over the last 6 months, we provided our entire program development set of services from area naming master planning, to naming opportunity policy setting to donor recognition product design and re-order templating for accuracy. All was accomplished in concert with the hospital’s Marketing staff. The Cancer Center is named for a local credit union…we made sure that serious negotiations took place in regard to how the hospital should present the building’s donor name in print, as well as on the building and throughout the campus’ way-finding plan. This was especially critical since the donor is a corporate entity who by nature seeks out top billing when their name is used. And no one wanted someone entering the front door of the Cancer Center looking to make a bank deposit! Continue reading »
Filed under Best Practices for Donor Recognition, Donor Recognition Programs, Philanthropy, Recognition Environments, Stewardship, multimedia donor recognition | Tags: area naming, Best Practices for Donor Recognition, Capital Campaign, Healthcare Philanthropy, Interactive Displays, Philanthropy, Stewardship, Think Before You Thank | Comments OffNaming Opportunity? Please! No!
Enjoy this with a smile. And then, if you are a fundraiser, be horrified!
Catawba Valley Medical Center
My First Case Study at Robin E. Williams Incorporated
For more information on this project please download the case study following the link.
“Robin E. Williams’ development tools have been essential to the early success of our first ever building campaign. The renderings of available commemorative opportunities that they provided helped to close $500,000 in lead gifts — gifts that provided much needed momentum to the campaign”- Guy Guarino
Recently, I had the privilege of working with Guy Guarino, Chief Development Officer at Catawba Valley Medical Center in helping them create a donor recognition master plan for their campus initiated by their new Medical Pavilion, scheduled to open in early 2012. Having been with Robin E Williams Incorporated less than a year, I was asked to lead my first comprehensive recognition program master plan for them. Educated as an architect, to that moment my experience in putting the early benefits of recognition program planning into play for a medical center was limited. Yet as the project unfolded the lessons became clear and I want to share some of them here.
Pay Now or Pay Later
Being relatively new to Robin E. Williams Incorporated, I just had my first opportunity to attend a Association of Donor Relations Professionals event, the Southeast Donor Relations Conference. As someone new to donor relations, too, it was a great way to gain further insight into organizations that we counsel. I was very impressed with the creative stretching of resources and the willingness to share experience for the benefit of the whole group. Continue reading »
Filed under Best Practices for Donor Recognition, Donor Communications, Donor Recognition Programs, Stewardship, Think Before You Thank, Troy Winterrowd | Tags: ADRP, Best Practices for Donor Recognition, Capital Campaign, Fundraising, Stewardship, Think Before You Thank, Trends in Fundraising | Comments OffWe Should All Be Relationship Professionals
Day one of the Southeast Donor Relations Conference, being held this year at North Carolina State University, was a great success. The regional conference has exceeded expectations with nearly 70 attendees! As always, this gathering is a mix of old friends and new faces, and we are as impressed as ever with the caliber of thoughtfulness and camaraderie among this group. Continue reading »
Filed under Best Practices for Donor Recognition, Philanthropy, Stewardship | Tags: Best Practices for Donor Recognition, Fundraising, Stewardship, Think Before You Thank, Trends in Fundraising | Comments Off