Recognition: Every Viewer is Your Prospect
Every viewer of donor recognition is a prospective donor. It is the single, most powerful marketing tool at a fundraiser’s disposal.
Filed under Donor Communications, Recognition Environments, Robin E. Williams, Stewardship | Tags: area naming, Best Practices for Donor Recognition, Donor Recognition, Naming Opportunities, Philanthropy, Stewardship, Think Before You Thank, Trends in Fundraising | Comment (0)
Chairs, Professorships and Scholarships are Underappreciated on Campus
In our recent survey to Georgia Education Advancement Council members, who are responsible for fundraising and communication efforts at the state’s colleges and universities, we learned a lot about methods and attitudes related to non facility-based gift recognition. By that term I mean, gifts aimed at named chairs, professorships and scholarships as opposed to those that name a room or building.
Filed under Best Practices in Donor Recognition, Donor Recognition Programs, Recognition Environments, Stewardship, Think Before You Thank | Tags: area naming, Best Practices for Donor Recognition, Communications, Fundraising, Naming Opportunities, Philanthropy, Stewardship, Think Before You Thank, Trends in Fundraising | Comments OffAnonymous Donors Deserve Permanent Recognition. Fundraisers Benefit too.
This week Amherst College in Massachusetts announced two impressive gifts, $100 million and $25 million, both made by graduates who asked to remain anonymous. Emory’s Winship Cancer Center recently received $4.7 million anonymously. Earlier this year, more than a dozen colleges and universities received multi-million dollar donations from an anonymous donor who worked through financial advisors to guarantee that not even the institutions knew the origin of the gifts. Despite the donors’ requests to be anonymous, it is imperative that these gifts receive permanent, public recognition.
Filed under Anne Manner-McLarty, Donor Communications, Philanthropy | Tags: Anonymous Donor, area naming, Best Practices for Donor Recognition, Donor Recognition, Naming Opportunities, Philanthropy, Trends in Fundraising | Comments OffLeverage a Position of Authority through Donor Recognition Planning
Today Anne and I presented at the Association of Healthcare Philanthropy International Conference in San Francisco. We used the Greenville Hospital System’s Donor Recognition Program Standards & Guidelines as a case study to demonstrate how documented policy can leverage a position of leadership for the fundraiser. Our experience has shown that donor recognition planning has a positive impact on giving to the organization.
The handouts from this presentation are included here for quick reference.
AHP International Presentation 092609
In short, we focused on the eight key components of any comprehensive and fully-functioning donor recognition policy:
- Written donor recognition policies and procedures
- Comparative analysis of giving programs and their benefits
- Naming opportunities master plan with proposed location and scope of architecturally-integrated recognition elements
- Guidelines for donor recognition design
- Content formatting guidelines
- Product installation maintenance guidelines
- Product order forms
- Product implementation reference library
Participants were asked to complete a survey on the status and value of any donor recognition policy already in existence for their organizations. Likely the first ever research into this subject, findings from this survey will be available here soon. If you would like to participate in this research and analysis of the correlation between programmatic donor recognition and broadened and enhanced giving, please email thanks@rewinc.com for further information. Reference “survey” in the subject line.
This is the AHP presentation: Leverage a Position of Authority through Donor Recognition Planning.
