“Thank you”: Powerful stuff

February 25th, 2015

Danke Cicero said: Gratitude is not only the greatest of virtues, but the parent of all others.
Fundraisers, don’t overlook the power of “thank you.”

Stewardship: Picture-perfect

January 28th, 2015
Brand Integration

Brand Integration

A picture is worth 1000 words….done well, like this University has, a single picture is worth $1000s!

Years ago my firm worked closely with Columbus State University (GA) to establish a recognition program brand:  a signature for philanthropy on their campus.

They have remained committed and true to that brand. They consistently present their philanthropy brand as a sort of “visual byte” throughout  fundraising collateral, give-aways and campus recognition.

I urge you to establish your own visual signature and then work to integrate it throughout all that is fund-raising.

Written by Robin E. Williams

Programmatic Donor Recognition in a Picture

August 25th, 2014

DR Hierarchy1DRhierAs a donor recognition consultant, I am asked often what I mean when I refer to a programmatic approach to donor recognition. This one picture says it all.

Efficiency and Accuracy. Continue reading »

Improve Your NonProfit’s Website….Now!

August 13th, 2014

web confusedWas reminded this week of how often not-for-profit websites miss the opportunity to inform, invite, excite and even IGNITE giving on-line. Continue reading »