“Just in Time” Donor Recognition

March 24th, 2015

Donor Recognition is the most powerful communication tool a fundraiser has. Yet, why is it that Donor Recognition plaques and displays seem to be ordered ONLY at the last minute? Continue reading »

Make “13″ YOUR Lucky Number

March 10th, 2015

LUCKY 13Free Advice. Donor Retention? Want guaranteed, proven results? Easy. Improve your donor communications. Jerry Huntsinger (the very best guide you’ll find) lists 13 of the strongest words in the English Language. Continue reading »

“Thank you”: Powerful stuff

February 25th, 2015

Danke Cicero said: Gratitude is not only the greatest of virtues, but the parent of all others.
Fundraisers, don’t overlook the power of “thank you.”

Stewardship: Picture-perfect

January 28th, 2015
Brand Integration

Brand Integration

A picture is worth 1000 words….done well, like this University has, a single picture is worth $1000s!

Years ago my firm worked closely with Columbus State University (GA) to establish a recognition program brand:  a signature for philanthropy on their campus.

They have remained committed and true to that brand. They consistently present their philanthropy brand as a sort of “visual byte” throughout  fundraising collateral, give-aways and campus recognition.

I urge you to establish your own visual signature and then work to integrate it throughout all that is fund-raising.

Written by Robin E. Williams