Capital Campaigns are NOT about raising money

April 9th, 2014

After 30 years of focus on philanthropy, I’ve come to understand that Capital Campaigns are about institutional transformation…..NOT about raising money.

food for thoughtSo just as one evaluates all organizational efficiencies and goals in prep for the campaign, one must particularly reflect on how donors are thanked.

Proactive or reactionary? Motivational or an afterthought? Unified or hodge-podge? Programmatic or “in the moment”? Brand supportive or non-specific? Any campaign (and organization’s future) is better served if its thinking about thanking were transformed in preparation for imminent change.

Written by Robin E. Williams

5 Strategies: Donor Recognition and New Construction

November 6th, 2013

Here are 5 quick reminders on how to make the best use of donor recognition as a motivator for giving within new facilities. Continue reading »

ADRP Conference and Providence, RI

October 3rd, 2013
Waterfire, Providence

Waterfire, Providence

ADRP Conference chose Providence this year for the annual meeting of Donor Relations Professionals. Both the conference program and the city of Providence exceeded my expectations. Continue reading »

Crowdfunding and Donor Recognition

September 26th, 2013

crowdfundingCrowdfunding is a practice just like crowdsourcing but applied specifically to the raising of small, individual amounts of money by non profits via the internet. It has now begun to take a firm  hold  on the fundraising marketplace. And that’s because it works! We’ve all  seen  online giving  become increasingly successful via the Red Cross and others. Texting of donations in athletic events, too,  is becoming ubiquitous. With the  growing focus by organizations to define a need, present a compelling campaign solicitation, and then ask the “crowd” for support the cause online, goals are met and often surpassed . Continue reading »

Donor Recognition and Digital Curation: It’s a Must

August 8th, 2013

Control Key on Computer KeyboardIt is time that donor recognition and stewardship program policy data and tools embrace the archivist’s term: “digital curation”. Continue reading »