Nonprofits: Link your Thanks to your Brand
Communicate with your public that philanthropy is a core value to your organization. It is imperative to do so in today’s competitive fundraising environment. Link those branding messages through the use of traditional marketing approaches of content continuity and unity when you thank. Continue reading »
Filed under Social Media, Think Before You Thank | Tags: Branding, Capital Campaign, Donor Recognition, Fundraising, new media, online giving, Philanthropy, Think Before You Thank, Trends in Fundraising | Comments OffThe Future: Online Donor Recognition
There is a shift in modern philanthropy away from foundation giving toward a new philanthropic model that includes highly organized means for a much larger number of individual donors to participate in the growing global philanthropy industry. What should donor recognition be when there is no opportunity to gather the donors in one place, when there are no walls for plaques and when the individual gifts are smaller but the impact of the giving is huge? Why is it so important that we find new ways to achieve meaningful donor recognition online?
Filed under Donor Communications, Social Media | Tags: Best Practices, Donor Recognition, new media, online giving, Philanthropy, Trends in Fundraising | Comments OffFundraisers today are challenged with shifting the delivery method for donor recognition and telling a more complicated, larger story. Continue reading »
Electronic Media and Donor Recognition: Is Anyone Using it?
It’s a very competitive philanthropic marketplace these days for community hospitals. I was reminded of this last week while at the Georgia Association of Development Professionals’ conference (GADP), a segment of the Georgia Hospital Association. Most of their members are located in small communities and represent the primary health provider for their county or region. I live in Atlanta. Fundraising events and success here in this city are now daily news items. We are home to 100s of non-profits and maybe more Foundations. Not so, currently, in the rest of the state. In those small communities, medical center fundraisers face tremendous challenges even when the economy is more stable than it is today. CEOs enjoy the income that their Foundations provide, yet they often offer little in the way of day-to-day support or, in many cases, any real understanding of the CEO’s role in acquiring and stewarding donors. Many of these organizations are considered “small shops” and the titles bestowed on many of the chief fundraisers by the CEO and/or Boards, i.e. Development Officer, Development Coordinator, and the like, are less than confidence-building and may be counter-productive, as they strive to solicit corporate CEOs, Marketing VPs, major Foundations and major donors. I wonder if they know that.
Filed under Donor Communications, Donor Recognition Programs, Robin E. Williams, Social Media | Tags: Communications, Development, Donor Recognition, Fundraising, Healthcare Philanthropy, Social Media, Trends in Fundraising | Comments Off
