7 Donor Communication Mistakes by Non Profits

October 21st, 2015

mistakes-1

The “Network for Good Blog” is a wonderful resource for fundraisers as they plan their communication efforts to their public.

This time: Avoid these 7 mistakes Continue reading »

Improve Your NonProfit’s Website….Now!

August 13th, 2014

web confusedWas reminded this week of how often not-for-profit websites miss the opportunity to inform, invite, excite and even IGNITE giving on-line. Continue reading »

Promoting Donor Recognition of a Different Sort

December 17th, 2013

Emory TC Full ViewThis is a customly-designed donor wall we provided Emory University’s Transplant Center years ago to commemorate those folks who have received organ transplants there.

In our work, we often speak of recognizing and honoring those who give of their time, treasures and talent. Well, this architecturally-integrated display celebrates a most unique gift…a real treasure to both the giver and recipient.

A tip of the hat to this client!

I was so pleased to see how the Transplant Center used the display as a year-end promotional tool in their recent blog.  It’s a wonderful technique available to organizations to renew interest in their giving programs (no matter what “treasure” is being given). It’s just not used often enough in social media.

Written by Robin E. Williams

Doing a Better Job at Motivating Millennials

October 10th, 2013

I remember hearing an expert speak about the issues baby boomer employers, like me, needed to understand better about millennial employees. The example that I recall best, which illuminated so much for me (as in “hit me squarely between the eyes”), was simply: Continue reading »

Crowdfunding and Donor Recognition

September 26th, 2013

crowdfundingCrowdfunding is a practice just like crowdsourcing but applied specifically to the raising of small, individual amounts of money by non profits via the internet. It has now begun to take a firm  hold  on the fundraising marketplace. And that’s because it works! We’ve all  seen  online giving  become increasingly successful via the Red Cross and others. Texting of donations in athletic events, too,  is becoming ubiquitous. With the  growing focus by organizations to define a need, present a compelling campaign solicitation, and then ask the “crowd” for support the cause online, goals are met and often surpassed . Continue reading »