Recognition: Every Viewer is Your Prospect
Every viewer of donor recognition is a prospective donor. It is the single, most powerful marketing tool at a fundraiser’s disposal.
Filed under Donor Communications, Recognition Environments, Robin E. Williams, Stewardship | Tags: area naming, Best Practices for Donor Recognition, Donor Recognition, Naming Opportunities, Philanthropy, Stewardship, Think Before You Thank, Trends in Fundraising | Comments Off
Presenting “Linkage” to AFP-Atlanta
Here in Atlanta, the local chapter of AFP has asked that presenters at their monthly breakfast meetings to speak to fundraising’s new normal, which Roger McNamee refers to as “great opportunities at a time of great risk”. We spoke to the group on May 18. Continue reading »
Filed under Donor Communications, Philanthropy, Robin E. Williams, Stewardship, Think Before You Thank | Tags: Donor Recognition, donor wall, Fundraising, Interactive Displays, Stewardship, Trends in Fundraising | Comments OffPhilanthropy Center
We regularly use the term philanthropy center and when we do, we sometimes have to remind ourselves that this term has meaning to us as donor recognition consultants, but it’s meaning may not be apparent to others, even our fundraising clients. Continue reading »
Filed under Best Practices for Donor Recognition, Donor Communications, Recognition Environments, Robin E. Williams, Stewardship, Think Before You Thank | Tags: annual giving, Best Practices for Donor Recognition, Communications, donor wall, environmental graphic design, Gwinnett Medical Center, Interactive Displays, new media, Philanthropy Center, Stewardship, Trends in Fundraising | Comments OffLovely vs Functional Displays
Just a quick word of warning to those of you about to sign that contract with your favorite vendor for a lovely display . . . is that display also functional? Will it become another pretty thing that you outgrow or find disappointing in its ability to serve over time?
Filed under Best Practices for Donor Recognition, Donor Communications, Recognition Environments, Robin E. Williams, Stewardship, Think Before You Thank | Tags: Best Practices for Donor Recognition, Donor Recognition, donor wall, environmental graphic design, Stewardship, Successes, Think Before You Thank | Comments (2)Leverage a Position of Authority through Donor Recognition Planning
Today Anne and I presented at the Association of Healthcare Philanthropy International Conference in San Francisco. We used the Greenville Hospital System’s Donor Recognition Program Standards & Guidelines as a case study to demonstrate how documented policy can leverage a position of leadership for the fundraiser. Our experience has shown that donor recognition planning has a positive impact on giving to the organization.
The handouts from this presentation are included here for quick reference.
AHP International Presentation 092609
In short, we focused on the eight key components of any comprehensive and fully-functioning donor recognition policy:
- Written donor recognition policies and procedures
- Comparative analysis of giving programs and their benefits
- Naming opportunities master plan with proposed location and scope of architecturally-integrated recognition elements
- Guidelines for donor recognition design
- Content formatting guidelines
- Product installation maintenance guidelines
- Product order forms
- Product implementation reference library
Participants were asked to complete a survey on the status and value of any donor recognition policy already in existence for their organizations. Likely the first ever research into this subject, findings from this survey will be available here soon. If you would like to participate in this research and analysis of the correlation between programmatic donor recognition and broadened and enhanced giving, please email thanks@rewinc.com for further information. Reference “survey” in the subject line.
This is the AHP presentation: Leverage a Position of Authority through Donor Recognition Planning.
