Churches Act to Motivate Planned Giving thru Donor Recognition

May 23rd, 2013

Churches are choosing more and more to thank donors publicly. They have come to understand the need to approach fundraising in more focused and assertive ways. Experience has proven that the commemoration and celebration of neighbors and friends who give, like you see here, really do energize viewers to action.

First Presbyterian Church Atlanta

Digitally-printed canvas title panel

Legend plaque showing what the symbols represent

Filed under Best Practices for Donor Recognition, Donor Communications, Non-category, Recognition Environments, Robin E. Williams, Think Before You Thank | Tags: Donor Recognition, donor wall, Fundraising, planned giving, Stewardship | Comment (0)

“Seeing is believing” A Guide to Visual Storytelling Best Practices

April 8th, 2013

The “eyes” have it. This image captured your attention immediately, didn’t it?

For fundraisers, bringing an organization’s story to life visually has been a major push of mine for years. Yet, like so many other of the more technical communications specialties these days, simply advising someone to do it is not enough.

Filed under Donor Communications, multimedia donor recognition, Recognition Environments, Robin E. Williams, Social Media, Stewardship, Think Before You Thank | Tags: Donor Recognition, donor wall, Interactive Displays, Social Media, Stewardship, Think Before You Thank, Trends in Fundraising | Comment (0)

Experiential Stewardship Done Well. A Tradition of Giving, Reinforced

March 1st, 2013

I speak often about the importance of a non profit creating an experience of philanthropy within their organization, on their website(s), or across their campus(es). Today, I share an example of donor recognition done creatively and visually, very powerfully.