Donor Recognition + Meaningful Experience = An Inspired Viewer

July 16th, 2014

Donor Recognition efforts dedicated publicly to inform, excite and invite participation by every viewer is not easy to do. Saying “thank you” without seeming obligatory or impersonal, while being aimed at stirring the emotion and intent of a viewer to action is the today’s new paradigm.

We know that donor recognition plaques and program displays can no longer be about the simple display of donor lists by gift level, or about portraiture or even by thoughtfully chosen take-home gifts.

And even though  fundraising personnel now expresses their love of technology as being a life saver to lists-making and quick-change, it’s not about that, either.

It must now simply be about creating memorable viewer experiences. Creative story-telling, donor and program memorabilia, easy change/refreshing of content, and viewer interaction with the presentation all serve to motivate giving and to assist in donor retention.

The world of donor recognition is changing; fundraisers AND product manufacturers are struggling to leave behind yesterday’s methods of plaque-by-plaque, disconnected donor acknowledgments. Instead, the goal is to implement memorable graphic presentations that actually engage each viewer (prospective donor). To think before you thank.

New best practices are being invented daily creating organization-specific, new philanthropy experiences by which prospective donors are stirred to action: to give or just to learn more. Inspiration to action is key.

We’ve said for years that if donor recognition is an inanimate communicator with viewers/prospects,  stewardship and fundraising professionals owe it to themselves to take a moment and self-evaluate by asking themselves, ‘What are we saying via our plaques and displays?” “Are the messages being conveyed actually what we intend/need to be saying?” What would you answer to such questions?

Not Much Respect Communicated

Not Much Respect Communicated

 

What Not to Do! Donor or Gargoyle?

What Not to Do! Donor or Gargoyle?

 

 

 

 

 

Written by Robin E. Williams

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Waterfire, Providence

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