Philanthropy Branding and Donor Recognition: Tips on Linking the Two

November 19th, 2013

Cattle brand  Donor Recognition is the most under-utilized brand communicator that non profit organizations have at their “fingertips”.   Recognition exists within facilities, across campuses and online. It is perhaps the only 24/7/365 messaging system that the non profit can use to communicate its brand. Continue reading »

5 Strategies: Donor Recognition and New Construction

November 6th, 2013

Here are 5 quick reminders on how to make the best use of donor recognition as a motivator for giving within new facilities. Continue reading »

ADRP Conference and Providence, RI

October 3rd, 2013
Waterfire, Providence

Waterfire, Providence

ADRP Conference chose Providence this year for the annual meeting of Donor Relations Professionals. Both the conference program and the city of Providence exceeded my expectations. Continue reading »

This Capital Campaign Display: A No-No

June 28th, 2013

This capital campaign display signifies a lost opportunity for donor recognition to communicate stewardship at its best for this organization.

Capital Campaign No-No

Capital Campaign No-No

It’s sheer size and positioning “says” too much money has been spent; too much physical space in the building was allotted to the list; and just too much “visual” attention has been given to the public presentation of a list of donors for whom this gift is/must be one of many.

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Take a Stand. Communicate your Brand….via Donor Recognition

June 4th, 2013

 

BreakthroughIf you know me, you know that I have always advocated for a more proactive attitude-and-action-plan toward the use of donor recognition as motivator, informer and energizer of viewers (all of whom are prospective donors). Donor recognition, whether a donor plaque, donor wall, interactive donor display, an online donor story, or even a billboard, communicates “something” to each viewer 24/7/365. It’s an opportune moment to use donor recognition as a strategy for improving donor acquisition and retention by planning its content within the context larger messaging goals. Continue reading »