Recognition: Every Viewer is Your Prospect
Every viewer of donor recognition is a prospective donor. It is the single, most powerful marketing tool at a fundraiser’s disposal.
Filed under Donor Communications, Recognition Environments, Robin E. Williams, Stewardship | Tags: area naming, Best Practices for Donor Recognition, Donor Recognition, Naming Opportunities, Philanthropy, Stewardship, Think Before You Thank, Trends in Fundraising | Comment (0)
Philanthropy Center
We regularly use the term philanthropy center and when we do, we sometimes have to remind ourselves that this term has meaning to us as donor recognition consultants, but it’s meaning may not be apparent to others, even our fundraising clients. Continue reading »
Filed under Best Practices in Donor Recognition, Donor Communications, Recognition Environments, Robin E. Williams, Stewardship, Think Before You Thank | Tags: annual giving, Best Practices for Donor Recognition, Communications, donor wall, environmental graphic design, Gwinnett Medical Center, Interactive Displays, new media, Philanthropy Center, Stewardship, Trends in Fundraising | Comments OffChairs, Professorships and Scholarships are Underappreciated on Campus
In our recent survey to Georgia Education Advancement Council members, who are responsible for fundraising and communication efforts at the state’s colleges and universities, we learned a lot about methods and attitudes related to non facility-based gift recognition. By that term I mean, gifts aimed at named chairs, professorships and scholarships as opposed to those that name a room or building.
Filed under Best Practices in Donor Recognition, Donor Recognition Programs, Recognition Environments, Stewardship, Think Before You Thank | Tags: area naming, Best Practices for Donor Recognition, Communications, Fundraising, Naming Opportunities, Philanthropy, Stewardship, Think Before You Thank, Trends in Fundraising | Comments OffLovely vs Functional Displays
Just a quick word of warning to those of you about to sign that contract with your favorite vendor for a lovely display . . . is that display also functional? Will it become another pretty thing that you outgrow or find disappointing in its ability to serve over time?
Filed under Best Practices in Donor Recognition, Donor Communications, Recognition Environments, Robin E. Williams, Stewardship, Think Before You Thank | Tags: Best Practices for Donor Recognition, Donor Recognition, donor wall, environmental graphic design, Stewardship, Successes, Think Before You Thank | Comments (2)