Donor Recognition “Branding” within Your Organization
Most often one thinks of branding as a marketing activity but if you flip the branding coin you see how basic marketing theories go hand-in-hand with donor recognition. The two together work as a team, enforcing your organization’s overall presence, personality, and values. Continue reading »
Filed under Best Practices for Donor Recognition, Donor Recognition Programs, Philanthropy, Recognition Environments | Tags: Best Practices, Communications, Development, Donor Recognition, Philanthropy, Stewardship, Successes, Think Before You Thank | Comments OffGwinnett Medical Center Foundation Announces Philanthropy Center
Watch the celebration of the Gwinnett Medical Center’s philanthropy center honoring donors of all types and the announcement of the public phase of the Open Heart is in Your Hands campaign. Gwinnett Medical Center Foundation has been a client since the early 1990′s. We congratulate them on a job well done! In addition to the meaningful investment they’ve made in facility-based recognition, this Foundation also excels in broadcasting key philanthropic messages through all variety of new media. Find them online on Facebook, YouTube and routine e-communications.
Filed under Donor Communications, Philanthropy, Recognition Environments, Stewardship | Tags: Facebook, Gwinnett Medical Center, new media, Philanthropy Center | Comments Off
Fundraisers Get Ready!
Overall, giving in America is down this year, but a quick look at economic history reveals two heartening constants for fundraisers:
• A deep slump in the economy is not typically mirrored within the philanthropic community. Instead, only a dip or a less steep climb in giving during the same time-frame has been the norm.
• An economic slump is historically followed by a significant and long term increase in giving! Continue reading »
Filed under About Us, Best Practices for Donor Recognition, Donor Communications, Donor Recognition Programs, Philanthropy, Robin E. Williams, Stewardship, Think Before You Thank | Tags: Best Practices, Donor Recognition, Fundraising, Stewardship, Think Before You Thank | Comments OffGiving USA 2008 Report: Not All Doom and Gloom
The breadth and scope of American philanthropy remains unparalleled in this world. Giving USA released its summary of giving for 2008 on June 10, 2009, and we report here from the June 11, 2009 “Non Profit Times” report by Mark Hrywna . Overall the results show a downward trend when compared to previous giving, yet herein, I excerpt from the report to show many of the details and to focus upon the positive notes. Visualization is a powerful tool, thus the focus of this edited piece. (Italics are ours for emphasis.) Go to GivingUSA.org for the full report
Filed under Philanthropy, Robin E. Williams | Tags: Philanthropy, Trends in Fundraising | Comments Off