Medical Foundation Establishes Recognition Graphic Identity
Donor Recognition Icon for Mission Healthcare Foundation
Last week Mission Healthcare Foundation unveiled the recognition graphic standards program at their SECU Cancer Center . Over the last 6 months, we provided our entire program development set of services from area naming master planning, to naming opportunity policy setting to donor recognition product design and re-order templating for accuracy. All was accomplished in concert with the hospital’s Marketing staff. The Cancer Center is named for a local credit union…we made sure that serious negotiations took place in regard to how the hospital should present the building’s donor name in print, as well as on the building and throughout the campus’ way-finding plan. This was especially critical since the donor is a corporate entity who by nature seeks out top billing when their name is used. And no one wanted someone entering the front door of the Cancer Center looking to make a bank deposit! Continue reading »
Filed under Best Practices for Donor Recognition, Donor Recognition Programs, Philanthropy, Recognition Environments, Stewardship, multimedia donor recognition | Tags: area naming, Best Practices for Donor Recognition, Capital Campaign, Healthcare Philanthropy, Interactive Displays, Philanthropy, Stewardship, Think Before You Thank | Comments OffWe Should All Be Relationship Professionals
Day one of the Southeast Donor Relations Conference, being held this year at North Carolina State University, was a great success. The regional conference has exceeded expectations with nearly 70 attendees! As always, this gathering is a mix of old friends and new faces, and we are as impressed as ever with the caliber of thoughtfulness and camaraderie among this group. Continue reading »
Filed under Best Practices for Donor Recognition, Philanthropy, Stewardship | Tags: Best Practices for Donor Recognition, Fundraising, Stewardship, Think Before You Thank, Trends in Fundraising | Comments OffHighlights form 2010 GivingUSA Survey
Last week, at the monthly AFP Breakfast, David King, President of Alexander Haas presented a summary of findings from this year’s GivingUSA comprehensive survey on American Philanthropy. And then this week, fundraising consultant, Bruce Flessner of Bentz, Whaley, Flessner, while agreeing in concept with King’s interpretations, expanded my view further at the regional Association for Healthcare Philanthropy meeting in Orlando. Continue reading »
Extreme Success: Proactive Donor Recognition Strategy Leads to Greater Giving
Today, fundraisers are enacting “proactive stewardship plans,” visions that are defined by strategic plans fostering long-term, ever-growing relationships and emphasizing programmatic consistency. For years, we have promoted this “think, before you thank” philosophy. Specifically, we encourage you to thank existing donors with the express purpose of enhancing the relationship you have with them, while forging a greater tradition of giving within your community as a whole. Continue reading »
Design Your Recognition Displays to Encourage Change
This is an easy one for fundraisers to accomplish when planning a recognition display. Plan the display from the outset for change. Quick, easy, and economical change. Change is critical to garnering new interest from viewers (prospective donors, all). If you think about it, any static display becomes “just a fixture” after the newness has worn off. The content is forever “yesterday’s newspaper”. And most recognition fabricators are very familiar with how to integrate digital panels mechanically into their framing systems. It’s become so much easier for fundraisers to can make the switch-out. Thus, change actually occurs.
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