Donor Recognition “Branding” within Your Organization
Most often one thinks of branding as a marketing activity but if you flip the branding coin you see how basic marketing theories go hand-in-hand with donor recognition. The two together work as a team, enforcing your organization’s overall presence, personality, and values. Continue reading »
Filed under Best Practices for Donor Recognition, Donor Recognition Programs, Philanthropy, Recognition Environments | Tags: Best Practices, Communications, Development, Donor Recognition, Philanthropy, Stewardship, Successes, Think Before You Thank | Comments OffTransylvania Regional Hospital Recognizes Community Donors
In celebration of the completion of a successful capital campaign to build a new inpatient wing, the Transylvania Regional Hospital recently installed donor recognition elements naming areas of the hospital in honor of major donors. In addition to the area namings, a display at the entry to the new wing lists members of each of the Foundation’s giving societies who participated in this campaign. This installation is the culmination of several years of planning and reflects the Transylania Regional Hospital’s commitment to positive relationship building with the community. Continue reading »
Filed under Best Practices for Donor Recognition, Donor Recognition Programs, Recognition Environments | Tags: area naming, Capital Campaign, Communications, Donor Recognition Best Practices, Healthcare Philanthropy, Naming Opportunities | Comments OffDefining Philanthropy Center
Our firm regularly uses the term “philanthropy center”. We have to remind ourselves that this term has meaning to us as donor recognition consultants, but may be foreign to others, even our fundraising clients.
A philanthropy center is a premier destination for the celebration of donors and the many ways that an organization has benefited from philanthropy.
As a “center,” a grouping of displays goes beyond the standard “donor wall,” communicating opportunities to give and fostering enhanced giving by current donors and new donors alike. Continue reading »
Filed under Donor Recognition Programs, Recognition Environments | Tags: annual giving, consultant, cumulative giving, Donor Recognition, donor wall, Philanthropy Center, planned giving | Comments OffElectronic Media and Donor Recognition: Is Anyone Using it?
It’s a very competitive philanthropic marketplace these days for community hospitals. I was reminded of this last week while at the Georgia Association of Development Professionals’ conference (GADP), a segment of the Georgia Hospital Association. Most of their members are located in small communities and represent the primary health provider for their county or region. I live in Atlanta. Fundraising events and success here in this city are now daily news items. We are home to 100s of non-profits and maybe more Foundations. Not so, currently, in the rest of the state. In those small communities, medical center fundraisers face tremendous challenges even when the economy is more stable than it is today. CEOs enjoy the income that their Foundations provide, yet they often offer little in the way of day-to-day support or, in many cases, any real understanding of the CEO’s role in acquiring and stewarding donors. Many of these organizations are considered “small shops” and the titles bestowed on many of the chief fundraisers by the CEO and/or Boards, i.e. Development Officer, Development Coordinator, and the like, are less than confidence-building and may be counter-productive, as they strive to solicit corporate CEOs, Marketing VPs, major Foundations and major donors. I wonder if they know that.
Filed under Donor Communications, Donor Recognition Programs, Robin E. Williams, Social Media | Tags: Communications, Development, Donor Recognition, Fundraising, Healthcare Philanthropy, Social Media, Trends in Fundraising | Comments Off
