Stewardship: Picture-perfect

January 28th, 2015
Brand Integration

Brand Integration

A picture is worth 1000 words….done well, like this University has, a single picture is worth $1000s!

Years ago my firm worked closely with Columbus State University (GA) to establish a recognition program brand:  a signature for philanthropy on their campus.

They have remained committed and true to that brand. They consistently present their philanthropy brand as a sort of “visual byte” throughout  fundraising collateral, give-aways and campus recognition.

I urge you to establish your own visual signature and then work to integrate it throughout all that is fund-raising.

Written by Robin E. Williams

Programmatic Donor Recognition in a Picture

August 25th, 2014

DR Hierarchy1DRhierAs a donor recognition consultant, I am asked often what I mean when I refer to a programmatic approach to donor recognition. This one picture says it all.

Efficiency and Accuracy. Continue reading »

Capital Campaigns are NOT about raising money

April 9th, 2014

After 30 years of focus on philanthropy, I’ve come to understand that Capital Campaigns are about institutional transformation…..NOT about raising money.

food for thoughtSo just as one evaluates all organizational efficiencies and goals in prep for the campaign, one must particularly reflect on how donors are thanked.

Proactive or reactionary? Motivational or an afterthought? Unified or hodge-podge? Programmatic or “in the moment”? Brand supportive or non-specific? Any campaign (and organization’s future) is better served if its thinking about thanking were transformed in preparation for imminent change.

Written by Robin E. Williams

4 Deciding Factors for Electronic Donor Recognition Displays

January 21st, 2014

 

Integrated Touchscreen within a Recognition Communication Plan.

Integrated Touchscreen within a Recognition Communication Plan.

Donor Recognition and electronics. Should they be used in lieu of traditional displays? Are they cheaper, especially over time? Consider 4 factors as you plan. Continue reading »

5 Strategies: Donor Recognition and New Construction

November 6th, 2013

Here are 5 quick reminders on how to make the best use of donor recognition as a motivator for giving within new facilities. Continue reading »