What Donors Look for on Your Website
Tuesday, 12/08/2009, I heard Penelope Burk speak at the Association of Donor Relations Professionals in Baltimore. As always, she was charming AND informative, handing out jewels of information in a concise yet authoritative way. Over the next few weeks I’ll surely be fanning ideas she sparked for me; for now, let me share this priceless insight on how donors use non-profits’ websites. Continue reading »
Filed under Anne Manner-McLarty, Donor Communications, Stewardship | Tags: ADRP, Communications, new media, online giving, Stewardship, Trends in Fundraising | Comments OffNon-Traditional Donor Recognition Outlets
Monday I had the good fortune to participate in a session at the Association of Donor Relations Professionals annual conference in Baltimore. I sat on a panel discussing “tricks from the experts”. My portion of the presentation focused on ways to recognize donors beyond traditional plaques and printed lists. Specifically, we considered avenues available to those who either have no physical space for traditional donor recognition or are interested in exploring new methods for engaging donors and potential donors alike. Continue reading »
Filed under Anne Manner-McLarty, Donor Communications, Donor Recognition Programs, Philanthropy, Social Media, Stewardship | Tags: ADRP, Communications, consultant, Donor Recognition, Facebook, Fundraising, Interactive Displays, new media, online giving, Philanthropy, Social Media, Trends in Fundraising | Comments Off“Buying Legacy”: Donors RARELY give for self-serving reasons!
A recent Bloomberg article blew my mind! It’s titled, Getting Your Name on a Building Gets Cheaper as Non-Profits Compete. The article considers the possibility that donors may be able to negotiate gift amounts for naming opportunities during this economic crisis. True enough. Yet it also calls the act of giving “the price for immortality,” claiming that donors “buy” recognition. Nowhere in the article is there any mention of the basic tenet that donors give out of passion for a cause and that they do so to advance the mission of the organization. I’m offended on behalf of all philanthropists and fundraisers. I can only hope that the fundraising consultants mentioned in the article were misquoted to serve the author’s sarcastic premise. Continue reading »
Filed under Anne Manner-McLarty, Donor Communications, Donor Recognition Programs, Philanthropy | Tags: Capital Campaign, Donor Recognition, Fundraising, giving, Naming Opportunities, Philanthropy, Think Before You Thank, Trends in Fundraising | Comments OffAnonymous Donors Deserve Permanent Recognition. Fundraisers Benefit too.
This week Amherst College in Massachusetts announced two impressive gifts, $100 million and $25 million, both made by graduates who asked to remain anonymous. Emory’s Winship Cancer Center recently received $4.7 million anonymously. Earlier this year, more than a dozen colleges and universities received multi-million dollar donations from an anonymous donor who worked through financial advisors to guarantee that not even the institutions knew the origin of the gifts. Despite the donors’ requests to be anonymous, it is imperative that these gifts receive permanent, public recognition.
Filed under Anne Manner-McLarty, Donor Communications, Philanthropy | Tags: Anonymous Donor, area naming, Best Practices for Donor Recognition, Donor Recognition, Naming Opportunities, Philanthropy, Trends in Fundraising | Comments Off