“Donor Relations” vs. “Stewardship”

April 11th, 2016

Fundraisers toss around these two terms, Stewardship and Donor Relations, interchangeably.

I don’t think they are. “Stewardship” has always carried a fiduciary inference to me. A vital and legal responsibility without fail. On the other hand, “Donor Relations” has meant just what it implies, the relationship an organization establishes and supports with a donor. The latter term is more inclusive and actually includes stewardship activities.

I cannot convey the differences/relationship any more concisely than Lynn Wester, “Donor Relations Guru”, has. Here is a wonderful overview, based on science vs. art.

A terrific comparison, so visually well thought out. See what you think and take an honest look at your organization’s set-up. Things not clearly defined in your “shop”?¬† Emulate what you see below and all will smoothly transition to meaningful and purposeful actions-taken.

Written by Robin E. Williams

Donor Relations Chart2


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