Capital Campaigns are NOT about Raising Money!

March 15th, 2016

I’ve come to understand that Capital Campaigns are about institutional transformation…..NOT about raising money. Improved donor stewardship is key.

True transformation will ensure intensive and far reaching, change to the core concepts and values of the entire organization. So change the way you think about thanking. Out think and out thank the competition. Make Donor Recognition efforts philanthropy branding and communication tools for the organization.

Just as a non profit organization spends time and money in prep for a campaign by evaluating just what has to be done to assure such meaningful change, early on, leaders must reflect on how their decisions to thank donors can be transformed.

Are day-to-day decisions to thank donors:

Proactive or reactionary?

Motivational or as an afterthought?

Programmatically planned or “in the moment” product decision-making?

Brand supportive or non-specific?

Any campaign (and, thus, an organization’s future) is best served if its thinking about thanking were transformed fully in preparation for imminent organizational change.

Written by Robin E. Williams  

The Path Is Yours to Choose

The Path Is Yours to Choose