Stewardship: Picture-perfect

January 28th, 2015
Brand Integration

Brand Integration

A picture is worth 1000 words….done well, like this University has, a single picture is worth $1000s!

Years ago my firm worked closely with Columbus State University (GA) to establish a recognition program brand:  a signature for philanthropy on their campus.

They have remained committed and true to that brand. They consistently present their philanthropy brand as a sort of “visual byte” throughout  fundraising collateral, give-aways and campus recognition.

I urge you to establish your own visual signature and then work to integrate it throughout all that is fund-raising.

Written by Robin E. Williams