Capital Campaigns are NOT about raising money

April 9th, 2014

After 30 years of focus on philanthropy, I’ve come to understand that Capital Campaigns are about institutional transformation…..NOT about raising money.

food for thoughtSo just as one evaluates all organizational efficiencies and goals in prep for the campaign, one must particularly reflect on how donors are thanked.

Proactive or reactionary? Motivational or an afterthought? Unified or hodge-podge? Programmatic or “in the moment”? Brand supportive or non-specific? Any campaign (and organization’s future) is better served if its thinking about thanking were transformed in preparation for imminent change.

Written by Robin E. Williams


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