Crowdfunding and Donor Recognition

September 26th, 2013

crowdfundingCrowdfunding is a practice just like crowdsourcing but applied specifically to the raising of small, individual amounts of money by non profits via the internet. It has now begun to take a firm  hold  on the fundraising marketplace. And that’s because it works! We’ve all  seen  online giving  become increasingly successful via the Red Cross and others. Texting of donations in athletic events, too,  is becoming ubiquitous. With the  growing focus by organizations to define a need, present a compelling campaign solicitation, and then ask the “crowd” for support the cause online, goals are met and often surpassed . Continue reading »