This Capital Campaign Display: A No-No

June 28th, 2013

This capital campaign display signifies a lost opportunity for donor recognition to communicate stewardship at its best for this organization.

Capital Campaign No-No

Capital Campaign No-No

It’s sheer size and positioning “says” too much money has been spent; too much physical space in the building was allotted to the list; and just too much “visual” attention has been given to the public presentation of a list of donors for whom this gift is/must be one of many.

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Take a Stand. Communicate your Brand….via Donor Recognition

June 4th, 2013

 

BreakthroughIf you know me, you know that I have always advocated for a more proactive attitude-and-action-plan toward the use of donor recognition as motivator, informer and energizer of viewers (all of whom are prospective donors). Donor recognition, whether a donor plaque, donor wall, interactive donor display, an online donor story, or even a billboard, communicates “something” to each viewer 24/7/365. It’s an opportune moment to use donor recognition as a strategy for improving donor acquisition and retention by planning its content within the context larger messaging goals. Continue reading »