Churches Act to Motivate Planned Giving thru Donor Recognition

May 23rd, 2013

Churches are choosing more and more to thank donors publicly. They have come to understand the need to approach fundraising  in more focused and assertive ways. Experience has proven that the commemoration and celebration of neighbors and friends who give, like you see here, really do energize viewers to action.

Planned Giving Display

First Presbyterian Church Atlanta

Digitally-printed canvas title panel

Digitally-printed canvas title panel

Legend plaque showing what the symbols represent

Legend plaque showing what the symbols represent

In this case, the First Presbyterian Church in Atlanta made a commitment to energize their planned giving society, “First Legacy Partners” through several focused efforts of which this easily changeable display was central. Print collateral and individual appeals were improved and emphasized as well.  They also worked to underscore that gifts to this society actually signify a testament to the individual’s trust and belief in the long term goals of  the church’s mission. They worked to convey that there are needs beyond those that Sundays’ contributions support. For them, the effort to enhance the church’s endowment, it’s ability to serve into perpetuity, will be greatly bolstered through estate giving. It was promoted as the “right thing to do” to insure a healthier tomorrow for the church and for those whom it serves.

This display incorporated a canvas title area where they honored the out-going pastor of the church as a surprise element at its unveiling. And in addition, they chose to include small symbols to signify which persons’ gifts have been realized. Easy to use, interactive, standardized re-order forms were set up, as well, to insure quick-and-easy order-entry with their plaque lettering vendor, while assuring accuracy in reproduction.

” The proof is in the pudding”. The best part of all of this occurred when I got the email the first week after installation: “….still getting good comments about the plaque and already a couple more gifts!”


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