5 Reasons Your Nonprofit Should be on Pinterest: (especially those focused upon Women and/or Education)

August 15th, 2012

More often these days, we are hearing of Pinterest, a of new-ish social media site that focuses on the visual experience of its contributors. They even call themselves an “an online pinboard”. At first glance it seems oriented to the individual and his/her artistic interests and endeavors. And often we hear that there’s nothing in it for the nonprofit organization.

Yet, just yesterday the following five reasons supporting its use by nonprofits came across my desk from “Branded4Good”. (This site and its newsletter are very well done. I highly encourage you to check it out beyond the subject of this post.)

5 Reasons Your Nonprofit Should be on Pinterest:
1. Pinterest is the 3rd most popular social media network in the U.S. behind Facebook & Twitter and growing VERY quickly.

2. It’s ideal for nonprofit storytelling with more flexibility than photo-sharing sites and even your own site for quickly and visually displaying your story.

3. As of July 2012 referral traffic from Pinterest surpasses Google Referrals, Bing, Twitter & StumbleUpon.

4. If the word “education” is anywhere in your mission, Pinterest is a great way to visually advocate, educate and provide valuable resources for your constituents.

5. You’re likely to find your target market on Pinterest: well-educated women between the ages of 25 and 44 with $100,000+ household incomes that spend more time on Pinterest than they do on Facebook.

In addition, here are other quick links focusing even more specifically on Pinterest as a tool that might be right for you and your organization.

Other Resources
HOW TO: Get Your Nonprofit Started on Pinterest
(Nonprofit Tech 2.0)

Nonprofits on Pinterest
(Noland Hoshino’s pinboard)

12 Ways to Use Pinterest for Your Nonprofit
(John Haydon)

10 Strategies for Nonprofits on Pinterest
(Mashable Social Media)

Pin It to Win It – How Nonprofits Can Tell Their Story on Pinterest
(Social Media Today)

Yet, do remember that just being active or a participant in any social media site is not enough. Like any good marketing plan, it requires focus and strategy, all made within the context of all of your communication efforts and budgets/time spent. And, perhaps more than any other communication effort, social media demands that a methodical and consistent process be in play for periodic and dependable updating. If you can only manage one social media outlet, that’s fine;¬† just be dedicated to its contemporaneous existence within your marketing communications.

Lastly, monitor and evaluate your social media impact; track your results, whether on FaceBook, Twitter, or Pinterest. Remember for any social media method, measure your ROI (return on investment) by conversations, not dollars.

Written by: Robin E. Williams

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