A cautionary tale today from USA Today. These examples of naming policies gone amok that either did not exist, or that certainly had not been vetted fully, must serve notice to those of us responsible for such decisions. Whether you are in Facilities, Fund-raising or Administration, look over your policies right now. Take the time to be sure that these sorts of situations have no chance to embarrass your organization like this.
And, of course, this reminded me of a travesty I found and photographed at a major university in Florida. Wonder how this donor’s family feels now? Yet, rest assured, this lack of empathy and concern is not unique to them.
I simply must take this moment to remind everyone to “Think Before You Thank!”
Written by Robin E. WilliamsFiled under Best Practices for Donor Recognition, Recognition Environments, Robin E. Williams, Social Media, Stewardship, Think Before You Thank | Comments Off on Don’t Make Headlines the Hard Way