A bit of background, first: I began work with this client in 1998. At that time, fund-raising at the Phoebe Putney Memorial Hospital in Albany Georgia was just beginning to make traction. We installed our first, comprehensive health care philanthropy center there. It became a true destination within the hospital. Named the Distinguished Leadership Gallery, all giving programs, Volunteers, Planned Giving, Lifetime Giving, Employee and Corporate Giving, were presented within sight of each other. For the first time in my knowledge, a rural, regional hospital presented all of their donors to viewers/visitors (prospective donors, all) within the broader context of community giving.
But that’s not the story here. The story is how that celebration of giving has led now to the Grand Opening of a Philanthropy Museum.
In January, 2012, that entire Distinguished Leadership Gallery was presented anew, including new stories, new branding and increased the capacities of each giving program. Along with that work, we introduced a “teaser-package” of sorts: a Centennial Gallery. See last month’s post regarding the specialized bronze history imaging. The Gallery of bronze historic graphic elements was used to introduce visitors to the idea and expectation of their newest celebration of philanthropy in Albany, a Centennial Museum created solely to celebrate 100 years of community support and medical accomplishments.
These images I wanted to share. I am most interested that folks understand that fund-raising entities of any size can and SHOULD commit to constant and ever-changing philanthropy story-telling. This organization chose to use their artifacts and history books as a basis for re-purposing what could well have become a commonplace historic narrative into a commentary on the philanthropy of their community, all initiated by a gift of cash by Judge Francis Flagg Putney, originally a “carpet-bagger”, who chose to solidify his own standing in the community by honoring his mother and truly benefiting his neighbors.
Lastly, upon the grand opening on March 11, the local TV station covered the event. Take 30 seconds (after enduring the brief paid commercial) and enjoy the heartfelt reactions of both community and the client, Lacy Lee, Director of the Phoebe Experience. It has been her tireless dedication to commemorating the hospital’s historic advances through a timeless melding of philanthropy and medical advancement story-telling.
My point with sharing all of this? It’s important to inspire an individual’s philanthropic spirit, a uniquely American trait, through story-telling whenever you can.
Written by Robin E. Williams
Best Practices for Donor Recognition, Donor Communications, multimedia donor recognition, Philanthropy, Recognition Environments, Robin E. Williams, Stewardship, Think Before You Thank | Tags: ADRP, Best Practices for Donor Recognition, Donor Recognition, Healthcare Philanthropy, Interactive Displays, Philanthropy Center, Stewardship, Think Before You Thank, Trends in Fundraising | Comments Off