This year’s annual conference was kicked off with the announcement of a new logo and tagline, ADRP: Your Connection to Inspired Stewardship
This new emphasis on stewardship demonstrates the organization’s dedication to expanding the donor relations professional’s role in all activities, including donor cultivation and stewardship. It seems so obvious, yet it has been a challenging concept for many organization’s to integrate. Metrics of the past put a higher value on the development officer as the revenue generator. Yet savvy advancement teams now include donor relations and stewardship staff and welcome opportunities to expand the influence that these “relationship managers” bring to the cycle of giving.
And as this role evolves, the awareness that donor recognition is an integral part of the cycle is expanding, too. Once thought of as the obligatory plaque or listing made in response to a gift, donor recognition is now coming to be understood as a dynamic means of motivating new giving and providing meaningful stewardship activities for existing donors.
Filed under Donor Communications, Donor Recognition Programs, Robin E. Williams, Stewardship | Tags: ADRP, Stewardship, Trends in Fundraising | Comments Off