And the Award Goes to . . . Dania Beck

November 5th, 2010

“This is a big deal!”  So said George Maynard, Vice President of Institutional Advancement at Greenville Hospital System University Medical Center about the Best Practitioner in Donor Recognition Award bestowed on Dania Beck, Annual Giving Manager for the hospital system.

Dania has been a leader there in the development of a comprehensive donor relations program that integrates new media for donor cultivation, stewardship and recognition. Moving to the Office of Philanthropy and Partnership from the hospital’s marketing team, Dania’s first responsibilities were centered specifically on e-Philanthropy.  In that capacity she initiated the Virtual Toy Drive for their Children’s Hospital and other e-philanthropy programs that continue to raise awareness as well as funds for much needed patient support items.  Dania’s creativity and dedication to using new media to drive her program have been instrumental in building a rapidly expanding donor base for the hospital system.

As Best Practices for Donor Recognition™ dictate, recognition planning always starts with policy and at GHS there is a commitment to the dynamic set of documents that drive the organization’s donor recognition practices.  Dania has been willing to expand the documentation as stewardship and cultivation needs evolve.

“Dania is the most dedicated proponent of a working recognition policy I’ve seen,” says lead consultant, Anne Manner-McLarty.

Dania has been diligent in maintaining comprehensive standards and guidelines that result in the quality of facility-based, donor recognition seen in the Center of Philanthropy and Partnership and beyond at GHS.  She was also instrumental in structuring the interactive recognition display there in the Center. That display recognizes active donors of all amounts and presents motivating donor and patient stories. Updating of recognition venues is managed by Dania and her staff to keep communication current and coordinated with fundraising objectives and she routinely works with other departments to manage the appropriate integration of donor-related content.

With her move to the position of Annual Giving Manager, Dania has taken on new staff and growing responsibilities.  She is using donor stewardship and cultivation tools to grow the system’s new annual giving program rapidly by doubling the total volume of donors in each of the last two years.  As an organization, GHS has made a commitment to communicating with all donors; every donor, no matter what the gift size, receives routine publications.  To manage the communication budget in the face of such exponential growth, Dania has carefully structured a program of affordable mailings coupled with a variety of online publications and social media activities.  All communication is well coordinated, tightly branded and includes the motivational stories that drive additional giving.  A 78% retention rate in annual giving is excellent and thus indicates that Dania’s methods are paying off.

The Best Practitioner in Donor Recognition Award is given by Robin E. Williams Incorporated.  It is granted only occasionally and only for someone exemplary. The award is dedicated to honoring those, like Dania, who truly excel at donor recognition communication.

Written By Robin E. Williams

 


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