This new decade heralds significant changes for Donor Relations and its influence on fundraising success. We see that these emerging trends share a common theme: to build better relationships with donors as a means of fostering greater giving. As is the case with all relationships in our current crowded, information-saturated world, the emphasis will be on the quality, not the quantity, of donor interactions.
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I often see donor recognition creatively achieved but lacking in function. Form should always follow function! I recently came across the SEGD, Society for Environmental Graphic Design, 2009 Merit Award. It commemorated a sculptural donor recognition piece for St. Michael’s Grammar School in Melbourne, Australia executed by two local design firms, Nexus Designs and Fallon Image Design.Best Practices for Donor Recognition, Donor Communications, Recognition Environments, Robin E. Williams, Think Before You Thank | Tags: Best Practices for Donor Recognition, consultant, Donor Recognition, Fundraising, Stewardship | Comments Off on A Designer’s Opinion: Function Over Form