Communicate with your public that philanthropy is a core value to your organization. It is imperative to do so in today’s competitive fundraising environment. Link those branding messages through the use of traditional marketing approaches of content continuity and unity when you thank. Continue reading »Filed under Donor Communications, Philanthropy, Recognition Environments, Robin E. Williams, Social Media, Stewardship, Think Before You Thank | Tags: Branding, Capital Campaign, Donor Recognition, Fundraising, new media, online giving, Philanthropy, Think Before You Thank, Trends in Fundraising | Comments Off on Nonprofits: Link your Thanks to your Brand
This picture is the result of an actual donor complaint. An elderly donor drove by the building named for her husband in order to show it to a friend. As soon as she returned home from her “drive-by”, she called Institutional Advancement. Her exact words to the Stewardship Manager, I did not overhear, yet I can imagine her chagrin. Suffice it to say that she felt that this building represents his legacy and in the past she found great comfort from seeing his name on it. And I do know she very pointedly asked questions as to the importance of his legacy to the university! It was, I was told, a difficult phone call to manage.
Best Practices for Donor Recognition, Donor Communications, Donor Recognition Programs, Philanthropy, Recognition Environments, Robin E. Williams, Stewardship, Think Before You Thank
| Tags: Capital Campaign, Development, Donor Recognition, Naming Opportunities, Stewardship, Think Before You Thank |
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