Leverage a Position of Authority through Donor Recognition Planning

September 26th, 2009

Today Anne and I presented at the Association of Healthcare Philanthropy International Conference in San Francisco.  We used the Greenville Hospital System’s Donor Recognition Program Standards & Guidelines as a case study to demonstrate how documented policy can leverage a position of leadership for the fundraiser.  Our experience has shown that donor recognition planning has a positive impact on giving to the organization.

The handouts from this presentation are included here for quick reference.

AHP International Presentation 092609

In short, we focused on the eight key components of any comprehensive and fully-functioning donor recognition policy:

  1. Written donor recognition policies and procedures
  2. Comparative analysis of giving programs and their benefits
  3. Naming opportunities master plan with proposed location and scope of architecturally-integrated recognition elements
  4. Guidelines for donor recognition design
  5. Content formatting guidelines
  6. Product installation maintenance guidelines
  7. Product order forms
  8. Product implementation reference library

Participants were asked to complete a survey on the status and value of any donor recognition policy already in existence for their organizations.  Likely the first ever research into this subject, findings from this survey will be available here soon.  If you would like to participate in this research and analysis of the correlation between programmatic donor recognition and broadened and enhanced giving, please email thanks@rewinc.com for further information. Reference “survey” in the subject line.

This is the AHP presentation: Leverage a Position of Authority through Donor Recognition Planning.


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