Leverage a Position of Authority through Donor Recognition Planning

September 26th, 2009

Today Anne and I presented at the Association of Healthcare Philanthropy International Conference in San Francisco.  We used the Greenville Hospital System’s Donor Recognition Program Standards & Guidelines as a case study to demonstrate how documented policy can leverage a position of leadership for the fundraiser.  Our experience has shown that donor recognition planning has a positive impact on giving to the organization.

The handouts from this presentation are included here for quick reference.

AHP International Presentation 092609

In short, we focused on the eight key components of any comprehensive and fully-functioning donor recognition policy:

  1. Written donor recognition policies and procedures
  2. Comparative analysis of giving programs and their benefits
  3. Naming opportunities master plan with proposed location and scope of architecturally-integrated recognition elements
  4. Guidelines for donor recognition design
  5. Content formatting guidelines
  6. Product installation maintenance guidelines
  7. Product order forms
  8. Product implementation reference library

Participants were asked to complete a survey on the status and value of any donor recognition policy already in existence for their organizations.  Likely the first ever research into this subject, findings from this survey will be available here soon.  If you would like to participate in this research and analysis of the correlation between programmatic donor recognition and broadened and enhanced giving, please email thanks@rewinc.com for further information. Reference “survey” in the subject line.

This is the AHP presentation: Leverage a Position of Authority through Donor Recognition Planning.

The Future: Online Donor Recognition

September 17th, 2009

There is a shift in modern philanthropy away from foundation giving toward a new philanthropic model that includes highly organized means for a much larger number of individual donors to participate in the growing global philanthropy industry.  What should donor recognition be when there is no opportunity to gather the donors in one place, when there are no walls for plaques and when the individual gifts are smaller but the impact of the giving is huge? Why is it so important that we find new ways to achieve meaningful donor recognition online?

Fundraisers today are challenged with shifting the delivery method for donor recognition and telling a more complicated, larger story. Continue reading »

What to do when the plaques must come down…

September 8th, 2009

As donor recognition consultants, we are often asked how to manage the inevitable situation where past recognition is superceded or made irrelevant during a renovation or demolition. Need for additional capital often necessitates “retiring” older namings. Many institutions store removed plaques in an archive or other less formal storage situation, not really knowing what to do with them. On the one hand, this shows respect for the donor by saving the recognition item, but on the other, you’ve really lost the benefit of the story that plaque represents – for both the organization and the donor.

Don’t lose the benefit of the story the plaque represents – for both the organization and the donor. Continue reading »