Roundtable: The Implications of Digital Media on Stewardship and Enhanced Giving

July 23rd, 2009

I’ll soon have a 2nd opportunity to facilitate this roundtable with hospital fundraisers. The results of our  first try at AHP meeting in Nashville last month pleasantly surprised us due to the turn it took. See our June blog, “Social Networking for Healthcare Philanthropy”.

We  had thought the digital media subject would evolve related to donor recognition within an organization’s website, its facility’s interactive touchscreens or digital signing.  Instead, attendees were actively engaged sharing experiences and gaining insight related social networking and its impact on giving and stewardship. Current social network options (Twitter, Facebook, Linked-in, etc) were all evaluated, yet more interestingly, the realization that traditional organizational techniques used for community engagement work well, with modification, on line, too. Most of the same rules apply, while new ones evolve. Cautionary tales were many.

This new healthcare roundtable is scheduled for Friday morning, July 24 at the gathering of the Georgia Association for Advancement Professionals in St. Simons Island, GA. I look forward to facilitating this discussion too. Together, we’ll ride their wave of interest where it leads. Will present a summary report following the meeting.

Written by Robin E. Williams

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