Product Critique: H. Lee Moffitt Cancer Center

July 15th, 2009

As donor recognition consultants, we emphasize the importance of an on-going, changeable display format to keep the viewing audience interested and excited, both in the present and during future visits. I recently came across an article about the new donor recognition display at the H. Lee Moffitt Cancer Center in Tampa, Florida . At Moffitt, the Pittsburgh-based design firm, ThoughtForm, chose a more static interpretation of the theme, “One person can make a difference.”

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Fundraisers Get Ready!

July 8th, 2009

Overall, giving in America is down this year, but a quick look at economic history reveals two heartening constants for fundraisers:

• A deep slump in the economy is not typically mirrored within the philanthropic community. Instead, only a dip or a less steep climb in giving during the same time-frame has been the norm.

• An economic slump is historically followed by a significant and long term increase in giving! Continue reading »