Hospital Fundraisers Focus on Social Networking

June 9th, 2009

Yesterday we hosted a luncheon roundtable at the Association for Healthcare Philanthropy Conference in Nashville. The title we had chosen was intended to lead discussions toward the pros and cons of digital media as a means for donor recognition. We were pleasantly surprised by the direction those discussions took. Not one issue arose regarding the complexities involved with interactive displays or digital, donor-centric presentations.

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Greetings from AHP Southeast/Rockies & Southwest, Nashville

June 7th, 2009

Robin and I arrived at the conference today to find eight exhibitors specific to donor recognition, out of a total of only 29! Obviously, donor recognition is a “must have” commodity, no matter what the economy. The tougher the times get, the more important it is to have good resources at hand.

Of those eight . . . we are the only firm focused on donor recognition policy, program planning and coordinating stewardship with crucial marketing messages.

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It’s Never Too Early to Start

June 2nd, 2009

Many fundraisers do not address the design and implementation of donor recognition until the later stages of a capital campaign. There is a misconception that “plaques” need not be planned until the building’s construction is well underway.

However, best practices for donor recognition have shown significant benefit to early donor recognition planning in three distinct areas:

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